Dentsu Aegis Network’s (DAN’s) Carat has lost the $18.2 million AUNZ account, which it has held with Disney since 2009.
Disney has selected Omnicom & Publicis as its global media agencies of record following a review that started back in May.
The company has handed OMG23, an entirely new unit created for the pitch, its North America movie studio accounts, which include Disney Studios, Marvel Studios and 20th Century Fox.
It has also given the bespoke unit its North America media channels, including Disney Channel, ABC, FX, Freeform and Nat Geo.
The Disney account is believed to be globally worth $2.2 billion.
B&T understands across Australia and New Zealand, Dentsu Aegis Network’s (DAN’s) Carat has lost the $18.2 million AUNZ account, which it has held with Disney since 2009.
On Publicis’ win, Zenith Australia CEO Nickie Scriven said that they are thrilled with the win. It was an amazing team effort and I’m so proud of the work and contribution of our local team.
An important win for @PublicisGroupe! Team emerges as big winner in global Disney pitch. Data offering made the difference – https://t.co/uxo9azHXki
— Nico_Sofia (@Nico_Sofia) October 15, 2019
According to Adweek, the global review originally included six agencies from across four holding companies, including indie media agency Horizon.
However, sources close to Adweek said WPP did not compete for the majority of the account due to a conflict of interest with its current client Comcast, but it did retain the buying and planning duties for Disney in India.
According to an internal memo from Publicis CEO Arthur Sadoun obtained by B&T, Publicis Media won the entire global buying and planning business including in North America for Disney theme parks and Disney+.
Moreover, the memo also said Publicis also won all of Disney’s media business in the EMEA, APAC and Latin America regions.
Sadoun said that, Publicis will be creating a bespoke (made for a particular customer or user) unit for the Disney account called Publicis Imagine.
