Food Blogging is no longer a cakewalk. In the time when businesses are hugely all based on reputation, “uncertified” food bloggers end up defaming restaurants. But not anymore!
While many people in India became food bloggers to earn a living, it will no longer be a hit and trial job. In fact, they could even be sued for not doing it right! As per the latest reports, the hospitality industry now has the right to slap a lawsuit against “uncertified” food bloggers.
Before we go on about the why’s and what’s of the story, let’s first understand this:
Who can be sued?
The food bloggers in India who do not have a certification or any recognition from the national hospitality body fall under the “uncertified” tag. On top of this, if these “uncertified” food bloggers end up defaming a restaurant, they are going to open doors to a possible lawsuit.
How did food bloggers end up here?
With the rising share of reputation in the hospitality industry, the rising number of uncertified food bloggers pose a threat to businesses. Often their comments are misleading. To curb such practices, the hospitality association has commenced scanning for food bloggers in India who mislead the customers.
Sanee Awsarmmel, chairperson of the Hospitality Industry in India addressed this problem. In his own words,
“Only 25 per cent of them are genuine. How can an engineer or an IT professional judge about food? It is like an engineer treating a patient and not a doctor.”
Adding to this, Shambhu Sharan, executive chef at the Emcure group said, “A large number of restaurants are affected by the reviews which are often not genuine. People claiming to be bloggers have skills to take good photographs and creatively write about the food. But that does not mean that they have knowledge about food, the chemistry behind it and also the gastronomical process.”
Not only this, but he also mentioned the fact that negative and half-cooked feedbacks affect a restaurant’s reputation and thus their business. Mostly, bloggers write reviews based solely on the presentation of the food which must be discouraged.
“Chefs and experts invest years in learning about food and it and its facts. But the bloggers writing with little knowledge often mislead people.”
But how justified is this is a matter of discussion. While the concerns of the restaurants are genuine, is it right to sue someone for “negative” comments?
On the other hand, it is a fact that your next-door neighbour might be food blogging just for perks from restaurant owners. With a rising number of food bloggers in India, it is hard to ‘certify’ everyone without personal gains.What do you think? Share your views with us.