Lee Iacocca, who was a legend in the US car industry, died on Tuesday at his home in Bel Air, California. He was 94. Lido Anthony Iacocca’s family confirmed his death.
He was the son of Italian immigrants. And his surroundings while growing up were quite humble. But nothing could stop him from placing himself among the most powerful executives of Detroit. In fact, in December 1970, Lee Iacocca became the president of Ford Motor.
Indeed he climbed the ladder of success steadily as he joined the company as an engineer fresh out of university. Moreover, he had a major role in the making of the Ford Mustang.
Not only did he lead Ford Motors, but also he rescued Chrysler from the brink of bankruptcy in the 1980s
After company heir, Henry Ford II fired him over some dispute, Lee Iacocca invested his leadership to then struggling Chrysler. During this time, he became famously known for his catchphrase, ‘If you can find a better car, buy it.’
Besides, he even attempted to form an electric vehicle company in 1999. But his penchant for writing took over everything else.
Lee Iacocca married thrice. But his last marriage ended in 1994. Besides that, he has two beautiful daughters and eight grandchildren.