Body Positivity To Ayurveda: India’s Millennial Cosmetic Startups Blend New & Old

It’s not easy to be in the business of beauty. It’s tricky, messy, and experimental. But doesn’t beauty lie in imperfections?

Personalized Beauty Products The Next Big Thing To Look Out For

Customized beauty was one of the main trends in the industry. In the era of emphasis on individual choices, this trend is here to stay.

Understanding Your Undertone Before Buying Makeup

Ever wonder how makeup artists get Hollywood’s hottest celebs to look flawlessly natural even when wearing a full face of makeup? It all comes down to undertones (well, and acquiring skills through practice).

Why Korean skincare is Best Suited to Indian Skin

Korean women are famous across the world for their skin because their skin is radiant, blemish-free and even-toned and that’s nothing short of perfection.

Did you know your veggies could do this to your skin…?

According to experts, the reason why we get such skin issues is all narrowed down to one real problem- YOUR DIET!

7 Serums That Will Make Your Eyebrows Grow Faster

Waiting for your bangs to grow back that was cut off mid-air? Now they don’t know if they’re supposed to sit or stand? You thought that was annoying, honey just wait until you have to wait for your over trimmed brows to grow back! Even ‘forever’ would seem like a short while!

9 Ultimate In-Flight Beauty Saviours

Traveling for a vacation sounds like fun but when your work calls for travel every fortnight – that really does not sound like fun at all. Discomfort and all those stiff seats are another story but all that re-circulated cabin air making your skin dry is a whole different story.

Fenty Beauty now extends to skincare

Brace yourself…the ‘best’ skincare game is yet to begin. “…you have my heart, and we’ll never be worlds apart…” The Umbrella girl definitely swears by her words or maybe her lyrics, because ever since her Fenty Beauty came into the…

CBD – the new miracle beauty ingredient!

Let’s get high in beauty… Shall we? What could be better than something so green and natural for your skin? From beauty care to bath salts, mood-boosting capsules to candles, CBD is the latest entry in the world of natural…

Time to get done with those dark spots!

Kim Kardashian, at some point, has suffered from acne too. Acne is that ‘cruella’ of our lives that never leaves us alone. You’ve been prepping for your brother’s wedding all these while and acne leave you an unwanted gift, post-inflammatory…