Budget 2022 is here and the Government of India is riding on the wave of ‘world’s fastest-growing major economy’ title from China in the current fiscal year. Prime Minister Narendra Modi congratulated Finance Minister Nirmala Sitaraman on the ‘progressive and…
Speculation is that Zomato is poised for a significant financing round that may boost the Gurugram-based online grocery company at around $1 billion, and here is the reason why.
Promotions are almost always part of a company’s marketing mix, and for a good reason — they can boost revenue and improve profitability. However, running promotions is more complicated than slashing prices or putting up a sale sign.
In this winner-wins—it-all battle that is set to determine the key holder of the cards held up in a three-way fight between Reliance, Amazon and Flipkart owner Walmart to gain dominance over the Indian consumers, all eyes are on who takes away the big prize. Will Flipkart’s strategy of growing rapidly in the grocery market give it the winning edge while the top two contenders remain horns locked in a long-standing court battle?
The Union Budget brings the prospect of Pay hike through a revamped 7th Pay Commission. There’s something for everyone, but Tech and Pharma are winners.
In this day and age of ‘woke’ customer that’s dominantly Millennial and Gen-Z, tried and tested celebrity brand endorsements formula is proving lacklustre in India
Indian retail sector is witnessing a steady rise Omnichannel Retail Business Model and it’ll only grow. Here’s how Since 2017, the Indian retail sector has seen a significant shift towards integration of omnichannel in retail business models. The spike of…