Zomato To Invest $300 Million In Grofers In A Two-Pronged Growth Strategy

Speculation is that Zomato is poised for a significant financing round that may boost the Gurugram-based online grocery company at around $1 billion, and here is the reason why.

Types Of Sales Promotions To Win More Customers

Promotions are almost always part of a company’s marketing mix, and for a good reason — they can boost revenue and improve profitability. However, running promotions is more complicated than slashing prices or putting up a sale sign.

The Jio vs Amazon Battle Couldn’t Have Come At A Better Time for Flipkart

In this winner-wins—it-all battle that is set to determine the key holder of the cards held up in a three-way fight between Reliance, Amazon and Flipkart owner Walmart to gain dominance over the Indian consumers, all eyes are on who takes away the big prize. Will Flipkart’s strategy of growing rapidly in the grocery market give it the winning edge while the top two contenders remain horns locked in a long-standing court battle?

Aon Warning: Don’t Expect A Bigger Pay Hike Than This In 2021

The Union Budget brings the prospect of Pay hike through a revamped 7th Pay Commission. There’s something for everyone, but Tech and Pharma are winners.

For Brands Of Today, Celebrity Endorsement Is A Must… Or Is It?

In this day and age of ‘woke’ customer that’s dominantly Millennial and Gen-Z, tried and tested celebrity brand endorsements formula is proving lacklustre in India

The Rise and Rise Of Omnichannel in Retail

Indian retail sector is witnessing a steady rise Omnichannel Retail Business Model and it’ll only grow. Here’s how Since 2017, the Indian retail sector has seen a significant shift towards integration of omnichannel in retail business models. The spike of…

Over 20 US Retail Giants, 20,000 Stores, and 200,000 Jobs have gone extinct since 2017

Over 20,000 stores have shut shop and over 200,000 Americans have lost their jobs. The conventional retail sector faces slow but steady annihilation.