Proudly Indian D2C Lifestyle Brand Zouk Expands Into Cruelty-Free Footwear — Launches A Modern Indian Brand Identity Including A Devanagiri Version

India, 23rd June, 2022:   Proudly Indian and PeTA approved Vegan brand Zouk launched their India-inspired cruelty-free footwear today. Run by IIM Ahmedabad alumni duo Disha Singh and Pradeep Krishnakumar, Zouk has over 2,00,000 happy customers in the Bags category already.…

Rashmika Mandanna Joins Vegan Skincare Brand Plum As An Investor And Brand Ambassador

National, June 23 2022 Mandanna will play the role of an advocate and in enhancing brand love by spreading goodness across key markets Plum plans to launch campaigns featuring the actor to make deeper inroads into the beauty market in…

Plum bags the title of Best Vegan Cosmetics at the PETA India’s Vegan Fashion Awards 2021

Plum – India’s first 100% vegan and cruelty-free beauty brand, won the Best Vegan Cosmetics award at the PETA India’s Vegan Fashion Awards 2021. On the occasion of World Vegan Day, PETA, commemorated industry and brand vocalists who have chosen…

Shocking Exposé On Cruelty-Free Beauty Industry

The term cruelty-free makeup is being acclaimed a lot by countless brands. But the question is; How cruelty-free is a cruelty-free makeup brand? Due to the awareness about the beauty industry, transparency is in huge demand. Hence, millennials are advocating…

Victoria Beckham pledges not to use animal skin for her fashion line

Victoria Beckham promises to not use animal skin and furs in her clothing line. Victoria Beckham is now following the footsteps of big brands including Chanel and Vivienne Westwood. These brands are taking similar decisions to eschew products made from animals skin. Victoria never used…