Body Positivity To Ayurveda: India’s Millennial Cosmetic Startups Blend New & Old

It’s not easy to be in the business of beauty. It’s tricky, messy, and experimental. But doesn’t beauty lie in imperfections?

Is Baba’s charm waning on the Indian Consumer?

With India’s go-to yoga guru Baba Ramdev as its face, Patanjali blew apart the FMCG market baffling ever-present giants. But in 2019, the swadeshi fervour is dipping in connect with the customer.

Baba Ramdev urges Indians to boycott Chinese products

Patanjali asks to boycott ‘Made in China’ products after it blocks UNSC from proscribing Masood Azhar A day after China once again blocked a proposal in the UN Security Council to enlist Pakistan-based Jaish-e-Mohammad chief Masood Azhar as an international…

Patanjali takes one more shot at number 2

After Adani Wilmar’s withdrawal, Patanjali is making one more last-ditch attempt to acquire bankrupt Ruchi Soya and take the number 2 rank in the lucrative edible oils market. Adani Wilmar, the successful bidder for India’s largest bankrupt edible oil company…