Myntra’s one-year partnership with LENZING ECOVERO is marked with ~60% adoption of eco fiber in its in-house brands

Myntra and leading global sustainable fiber brand LENZING™ ECOVERO™ have successfully collaborated for a year. As a step in Myntra’s commitment to source sustainably, this partnership has enabled Myntra’s in-house fashion brands to offer viscose apparel made largely of LENZING™…