How ONDC Can Transform Lifestyle Retail In India

ONDC will usher Indian e-commerce into a new era by multiplying the overall discoverability of merchants and vendors. India is building an Open Network Digital Commerce Interface that can herald a new beginning for the Indian retail industry, which is…

2022 Mercedes-Benz C-Class — The Perfect ‘First Luxury Car’ For Aspirational Millennials

Iconic German luxury brand Mercedes-Benz unveiled its new next-gen version of the entry level luxury sedan C class — and there is more reason that the high flying millennial of today should go for it.

For Brands Of Today, Celebrity Endorsement Is A Must… Or Is It?

In this day and age of ‘woke’ customer that’s dominantly Millennial and Gen-Z, tried and tested celebrity brand endorsements formula is proving lacklustre in India

From Burberry To Louis Vuitton — Calculating The Coronavirus Impact On Luxury Retail

Coronavirus impacts the Luxury market in the worst way possible. It’s to be seen how long the sector might take to recover from the epidemic