For Brands Of Today, Celebrity Endorsement Is A Must… Or Is It?

In this day and age of ‘woke’ customer that’s dominantly Millennial and Gen-Z, tried and tested celebrity brand endorsements formula is proving lacklustre in India

From Burberry To Louis Vuitton — Calculating The Coronavirus Impact On Luxury Retail

Coronavirus impacts the Luxury market in the worst way possible. It’s to be seen how long the sector might take to recover from the epidemic