For Brands Of Today, Celebrity Endorsement Is A Must… Or Is It?

In this day and age of ‘woke’ customer that’s dominantly Millennial and Gen-Z, tried and tested celebrity brand endorsements formula is proving lacklustre in India

The Rise and Rise Of Omnichannel in Retail

Indian retail sector is witnessing a steady rise Omnichannel Retail Business Model and it’ll only grow. Here’s how Since 2017, the Indian retail sector has seen a significant shift towards integration of omnichannel in retail business models. The spike of…