The pandemic took a toll on Indian Startups, hundreds of which are handing out thousands of pink slips to employees to cut losses. Even big unicorn startups are no exception.
India’s leading online platform for fantasy sports and the IPL sponsor, Dream 11 forays into the booming online gaming industry with fresh funds.
Indian startups have forwarded the legacy of corporate romance with cricket. It is almost a given that if a startup crosses the billion-dollar threshold and becomes a unicorn, it will be endorsing Indian cricket if it hasn’t already. From the title sponsorship to IPL, Test Matches and ODI series, much of BCCI’s engine is run by such heavily-funded companies that boast dynamic stories of rapid growth.
The acquisition of title sponsorship of the IPL gives a much-needed boost to Dream11’s business in a crisis-hit year. But more importantly, it also brings further credibility to Dream11 while the Indian government toys with the legality of fantasy games amid concerns and questions from different sections of the society.
After their match against Sri Lanka was abandoned due to rain Sarfaraz Ahmed-led Pakistan would look to better their prospects as they take on Australia at the County Ground, Taunton in the ICC Cricket World Cup 2019.