There is a sparking bidding war going amongst the world’s biggest sportswear manufacturers.
Some of the biggest clubs in football are currently in the process of negotiating new kit sponsorship deals.
Premier League champions Manchester City are switching there sponsors from Nike to German giants Puma at the end of the current season. Manchester City has raised the stakes after announcing £65 million per year kit deal with Puma.
PUMA and City Football Group have signed a global long-term partnership, which will see PUMA supply Manchester City, as well as sister clubs in Australia, Spain, Uruguay and China.
— Manchester City (@ManCity) February 28, 2019
It is the second largest deal in Premier League history and now City is competing at the highest level both on and off the pitch.
In October Arsenal signed a new £300m deal with Adidas, which smashes Arsenal’s previous agreement with Puma. Although it is nothing compared to Manchester United’s kit deal with Adidas, which is set at £750m over ten years.
Real Madrid is also in talks with Adidas to sign a world record deal, which will earn them £1bn over the next decade.