Business Wire India
NAREDCO NEXTGEN also announced the launch of NEDEx– an idea-sharing and conversation-led platform for the industry that will focus on creating futuristic communities. It will help the industry body in implementing innovative promotion strategies too. The NEDEx platform will help the industry in discussing and implementing innovative financial models of sales and marketing, devise new ways of advertising and branding for macro and micro-markets, and harness the potential of social and digital media.
NAREDCO announced this at its yearly event, NAREDCO NextGen Excelerate: Sales and Marketing 1.0. This year’s Excelerate was based on the theme of sales and marketing.
On the occasion, NAREDCO’s youth wing NEXTGEN also signed a Memorandum of Understanding (MoUs) to bring efficiency in sales and promotion, and launch new innovative sales initiatives with industry alliances. The MoUs will help bridge the knowledge gap in the sector through better insights and enhance the sales outreach through collaborative initiatives like quality summits, training and capacity building. These will also ensure that NAREDCO’s members get discounted rates from these partner firms.
Launched in December 2021, NEXTGEN’s objective is to attract youth to the real estate industry. Mr. Rajan Bandelkar, National President of NAREDCO said, “NextGen Excelerate was aimed to bring all stakeholders of NAREDCO and innovators under one umbrella to discuss new alliances. We aim to attract more and more youth to the real estate sector and benefit from the energy and innovation that the segment can bring to the table.”
“The industry needs stronger collaboration between various stakeholders, including the development fraternity, architects and design firms, urban planners, sales aggregators, international property consultants, research firms, proptech partners, digital agencies and outdoor advertising partners. The renewed partnerships ensure that the sector's future is bright and holds potential. And our youth wing NEXTGEN is here to accomplish that. Conversations at our NEDEx platform will offer solutions against all the challenges,” he added.
Commenting on the relevance of NEXTGEN, the tie-ups and NEDEx, Mr. Jay Morzaria, President, NAREDCO NEXTGEN INDIA said, “It is safe to say that the future of the real estate industry depends on the success of the youth. Over the past decade, the sector has seen a transformation and has witnessed more and more millennials going for home ownership. Real estate ownership is not just seen as a basic necessity but is seen as a hedge against economic uncertainty and upheavals like the one we witnessed during the COVID-19 pandemic. Homebuyers' perspectives have changed in the past two years. The scenario propelled the demand for home ownership. NEXTGEN will leverage the existing insights and channels for better promotion of projects. The collaboration will unlock the various challenges that the industry faces today on the sales and promotion front. It would mean better use of insights. Our new platform, NEDEx will help bring a more solution-oriented approach.”
At the NEXTGEN Excelerate event, industry veterans came together to discuss some of the key issues through a series of panel discussions, which included a discussion on the Use of the internet and digital media in the RE Space, Preparing Innovative Financial Models for Sales and Marketing, Transformation & Disruption in Indian Real Estate – Then, Now & Next by Mr Anuj Puri, Chairman, ANAROCK Property Consultants, Future of Workspaces, and a fireside conversation with Dr Niranjan Hiranandani, MD Hiranandani Group and Vice Chairman, NAREDCO INDIA.
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