Business Wire India
Leading online gaming company, Real11 has appointed former Indian cricketer, Gautam Gambhir as its brand ambassador. The renowned fantasy sports platform has been recognized for its innovations and contributions within the space of fantasy cricket and with this association, it aims to tap in Gambhir's fan base in the nation. Gambhir’s appointment comes ahead of the illustrious Caribbean T20 League on April 26 2021, as the company is all set to launch a brand new campaign to pay homage to the cricket lovers.
Game of skill better known as fantasy sports is essentially an online tactic based game where users can create their virtual teams comprising eleven players and make money by utilising the knowledge of the relevant sport. The principal purpose of playing these games is to gather maximum points in contests. Points are distributed based on the on field performance of the players one has drafted in their fantasy team. Contest winners are determined as per the points gained by a user within a particular contest. Over the last couple of years, the online gaming structure has seen a gigantic surge. The primary cause behind the soaring popularity is the huge demand of cricket in India. Fantasy cricket has given an opportunity to cricket fanatics and enthusiasts to avail the knowledge of the sport and generate funds. Real11 is one of such fantasy sport platforms chiefly recognized for its contributions in the field of the skill game pioneer (fantasy cricket). To further expand its popularity among the masses, Real11 has signed Indian cricket star, Gautam Gambhir as its brand ambassador. Well, this name does not require any introduction. He is a well-known name in world cricket with innumerable contributions for Team India at the international level
The champion batsman has been a vital cog for India’s dominant run in all forms of cricket in the past decade. Be it his 75 in the inaugural World T20 finals against arch-rivals Pakistan or his fluent 97 in the historic ICC cricket world cup final against Sri Lanka, Gambhir was always India’s man for all occasions. What made the southpaw stand out from others was his determination and the ability to convert his starts. Apart from his prowess as a skilful batter, the 39-year-old has always been known for his on-field rifts. Who could forget his verbal spats with Kamran Akmal and Shahid Afridi. It is still one of the greatest moments of the IND-PAK rivalry. Besides a prolific international career, the stalwart has also had a memorable domestic career. With more than 10,000 runs at a staggering average close to 45, he was certain to don the international jersey and boy didn’t he live up to the reputation.
The rise and popularity of the Ind-T20 League showed us Gauti's dexterity as a skipper. The Kolkata Franchise handed Gambhir the duties of captain in 2011 until he was later released by the Shahrukh Khan owned team in 2018. During that time the second wall turned fortunes for the men in purple, helping them secure two title victories. The exemplary ambassador of the sport hanged his boots from all forms of cricket in 2018. Post his retirement from cricket, Gambhir has been an active member of the Lok Sabha since 2019. With a paramount stint in the cricketing arena, it would be fascinating to see Gambhir’s return in cricket in the form of a brand ambassador of a fantasy sports operator.
The association of a cricket icon with one of the finest fantasy sports platforms can form a successful partnership. An online gaming platform such as Real11 has already taken the E-gaming industry by storm and with this partnership, it is certain to dominate the burgeoning space. Established in 2019, Real11 is arguably the most high yielding fantasy sports platform in the nation. With over 18 lakh active users, it is also the fastest-growing fantasy platform in India. When it comes to fantasy cricket then Real11 is head and shoulders above any of the existing platforms in the market. The innovative and creative approach of the budding operator distinguishes it from others. With the objective to attain the pinnacle of the skill game, Real11 has roped in the ace cricketer. Gauti’s comprehensive understanding and Real 11s dedication and devotion could do wonders for the online gaming community.
Gautam Gambhir, Brand Ambassador, Real11, said – “I am really excited to collaborate with Real11 that offers a profoundly personalized game experience to fantasy sports fanatics across the country. Fantasy cricket has gained huge popularity amongst cricket fans, specifically those who have a deep understanding of the game. The passion and love of cricket fans for the sport is the biggest strength of the game, and in that sense, I am thrilled to partner with a brand, which is devoted to making cricket fans extra special.
Amit Yadav, Founder, Real11, said – We are beyond thrilled to welcome cricket legend Gautum Gambhir to the Real11 family. We’ve been watching him and admiring his art for the past two decades and to finally link up with him is like a dream come true. In our ‘Beat the expert’ contests, fantasy cricket lovers can challenge Gambhir’s fantasy team.
The content is by Business Wire India. DKODING Media is not responsible for the content provided or any links related to this content. DKODING Media is not responsible for the correctness, topicality or the quality of the content.