- RCA launches its Smart TV range on Amazon.in from 5th August
- Westway Electronics is the authorized Licensee in India for the brand RCA
MUMBAI, July 26, 2019 /PRNewswire/ — RCA, originally known as the Radio Corp. of America, has been there for countless moments in family rooms across America from the past 100 years. Through it all families have come to expect exceptional performance, quality, innovation and value from RCA. Today, the RCA brand symbolizes American ingenuity worldwide. Now, RCA is all set to enter the Indian market in association with Westway Electronics for launching premium range of Smart TVs, washing machines and air conditioners. The brand will start with Smart TVs, which will launch on Amazon.in from 5th August onwards.
With an offering of a broad range of the latest technology in home electronic products including flat-panel and 4K televisions, tablets, smartphones, home appliances, the quality that will be offered to the Indian customers will be nothing less that extraordinary. Smart TVs will start from INR 10,999 onwards on Amazon.in.
“We, Technicolor S.A., have signed a long-term agreement with Westway Electronics to develop the renowned brand “RCA” (Radio Corporation of America) in India. A growing market such as India is strategic for the expansion of the brand RCA overseas, celebrating this year its 100th anniversary,” stated Sébastien CROMBEZ, Licensing Marketing Manager at Technicolor S.A.
Speaking on the association, Mr. Sumit Maini, Director, Westway Electronics, said, “We are extremely happy to associate with a brand, which has 10 decade legacy in providing the best to its consumers. The products will change the consumer durable ecosystem in India with its vast features and affordable price. All our products are well appreciated by patrons and we are sure that RCA products shall also be of huge success among consumers.”
“With the launch of smart TVs in HD, Full HD and 4K range, we aim to make RCA a top online smart TV brand in India. We would like to offer Indian consumer products that are at par with global standards i.e. quality, innovation and elegance, at a competitive price. While technology and innovation remains the core of it, we have worked on many aspects of TV keeping in mind the Indian palate for aesthetics, color and sound,” he added.
RCA 4K range smart TVs are available in 49 and 55 inches which come with True 4K picture quality with Quantum Backlit technology, Premium metallic design, Ultimate Smart TV experience with 1 Million+ hours of content from Amazon Prime Video, Hotstar, Netflix, and many other apps and 20W Dolby audio.
RCA Full HD range smart TVs are available in 43 and 49 inches which come with Ultra Bright FHD display with Quantum Backlit technology, Ultimate Smart TV experience with 1 Million+ hours of content from Amazon Prime Video, Hotstar, Netflix and many other apps, Voice search through mobile and 40W Built-in soundbar.
RCA HD smart TVs is available in 32, which come with Ultra Bright HD Ready display, Ultimate Smart TV experience with 1 Million+ hours of content from Amazon Prime Video, Hotstar, Netflix and many other apps, Voice search through mobile and 20W stereo sound.
Garima Gupta, Category Leader – Televisions, Amazon India, said, “We are excited to partner with Westway Electronics LTD and launch America’s iconic brand RCA on Amazon.in. With this partnership, we continue to build a strong portfolio in the televisions category providing customers with a vast selection, great value, fast and reliable delivery with easy exchange and installation. We are confident that quality Smart TVs from RCA will resonate well with customers on Amazon.in.”
RCA is continuously refining and innovating products to ensure it continues to be a premier provider of home electronics and appliances that meet and exceeds the consumer demands in this constantly changing market.
We have also partnered with ‘247Around’ to ensure customers get industry leading after sales support. With 800+ service centers across 800+ cities, which serve 19,500+ pin codes and 1 year warranty, customers can buy Smart TVs from RCA with complete peace of mind.
The RCA brand is one of the oldest and well-known brands in the consumer electronics industry. The brand was derived from an acronym for the company Radio Corporation of America, which was a major electronics company in existence from 1919 to 1986. Today, VOXX Intl. owns the RCA brand for its accessory and several audio video product lines.
Westway Electronics Limited
Westway Electronics is a leading brand in the Consumer Electronics and Home Appliances space for the last 42 years being the first company in India to introduce Colour Televisions. They are in the manufacturing of LED TV for the last 10 years and the first one to launch the colour TV in India by the brand name of WESTON. With a team size of over 1,000 employees, they are present in over 200 cities in India out of 300 cities of the population, which is more than 1 Lakh. They deal with over 200 trade partners directly all over India and over 2,500 trader partners indirectly.