– Gharana by Raniwala 1881 – Stories Through Generations
– The word gharana comes from the Hindi word ‘ghar’ which is derived from Sanskrit for Griha, which means ‘house’
JAIPUR, India, Oct. 21, 2021 /PRNewswire/ — Raniwala 1881 presents their Autumn/Winter 2021-22 campaign “Gharana”, an emotion of their values, traditions, and legacy. It’s the home that you leave behind, but the legacy that you take with you. Gharana is a celebration of their journey and the stories they brought with an essence of ancestral heritage and intricate craftsmanship. It traces the rich and exuberant craft that has been a generational prodigy for the people and their culture. Taking inspiration from the longstanding legacy of Raniwala family, Raniwala 1881 Co-founders Abhishek and Abhiyant Raniwala have created a surreal symphony between traditional and modern designs with this collection.
“Our love resides in our craft, our values, and our beliefs. We have captured the same love in our A/W Collection for 2021-22, Gharana.”
– Abhishek Raniwala, Co-founder & Creative Director – Raniwala 1881.
Setting up home amidst the salmon pink walls, the grand, palatial architecture of the Jaipur city draped in an appeasing pink hue, holds a story around every corner. The warm and earthy colour palette of the collection is an ode to the golden sand dunes and sage lands. Far-sized polki diamonds on stunning chokers and beautiful hathphools are synonymous with the lingering emotion for life and paints different strokes of belonging in the heart and mind of a bride adorning Gharana by Raniwala 1881. A spirited addition to this traditional Rajasthani jewellery are bejewelled baju-bandhs with elaborate tassels of emeralds and kaleeras dangling from stunning bracelets. Gharana is an emotion shared by the daughters who takes their ancestral lineage ahead, while always carrying their values with them.
Gharana by Raniwala 1881 holds the stories of a bride’s principles and her legacy that became the foundation for who she is, which is reflected on her big day.
Watch Gharana by Raniwala 1881 – Couture Film – https://www.instagram.com/tv/CUu53F9B-2T/
About Raniwala 1881:
Raniwala 1881’s illustrious history began with Rai Bahadur Champalal of Beawar, the great-great-grandfather of Abhishek and Abhiyant Raniwala – the current generation behind the brand. Bestowed the title of ‘Rai Bahadur’ by the then British government, Champalal was a connoisseur of gems and stones and known as ‘Raniwala’ in the 19th century.
Specialists in jadau jewellery, the Raniwala family continues to create award-winning pieces with the finest gemstones in traditional, artisanal techniques. Since several years, Raniwala 1881 remains the leading name behind most jadau and polki collections, endorsed by India’s leading jewellers. Having successfully carved a niche within the jewellery trade business, Raniwala 1881 will now directly cater to its bespoke clientele with collections ranging from delicate, everyday jadau to traditional bridal-wear through its atelier in Jaipur.
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