Business Wire IndiaThe year 2021 posed several challenges to the world but an industry that thrived in spite of all that has happened in digital marketing. As December comes along, brands scramble to ensure that the brand is remembered as shopping lists are drawn up & vacation plans are made.
“As the year comes towards an end, it is important to put your brand front and centre as it will ensure that you are embedded in your consumers' mind when they make any purchasing decision, without a second thought. Once your brand comes to the knowledge of consumers, they will end up forgetting it unless you actively promote it. And this is most important as the calendar year comes to a close & we see consumers shopping to their heart’s content,” says Mr Pravin Chandan who is actively working on helping young & aspiring marketers own their skills.
The degree to which a brand is recognised by potential customers and accurately linked with its specific product or service is extremely important because it results in consumers coming to know what the brand stands for & what it offers. Consistent communication on the right channels, using the right copy & content, ensures that brands stay fresh in the minds of potential customers as they celebrate the holiday season.
Additionally, investing in marketing activities & taking them up a notch would build trust in the minds of consumers, as the more familiarity they have, the more they gravitate towards the brand. This allows brands to obtain loyal customers, build a good reputation and introduce new products and services with ease. Consumers eventually start to identify brands from merely a quick glance at the logo or part of a jingle. It paves the way to achieve goals as a brand.
“As a marketer, there is no better way to wrap the year up with success, than going all out with marketing & focusing your energies on promotions & campaigns. We ourselves offer marketing tips & tricks on our social channels & websites. But to speed up the process of learning & therefore execution.”, says Mr Chandan.
When asked what channels & modes a brand ought to use to shine apart this holiday season, Mr Pravin Chandan provided the following methods as a solution:
- Referral programs
- Choosing a logo that represents the brand
- Social media contests
- Sponsor events
- Social focus
- PPC advertising
- Remarketing campaigns
- Paid social advertising and Influencer marketing
While the world takes stock & retires to cozy evenings at home, marketers may find themselves needing to get busy & bust out their best moves to make the best of the holiday shopping season. For a growing base of tips & tricks from the vast & ever-expanding field of marketing, Mr Pravin Chandan hosts social media channels & blogs such as www.instagram.com/pravinchandanofficial & websites listed below
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