Business Wire India
- In India, Gandhi Jayanti and Dussehra were the most popular long weekend holidays among travellers in 2021
- Long weekend trips emerged as the most popular travel trend across geographies
- In the UK, London, Bath, Blackpool, Scotland and Great Yarmouth remain travellers’ favourite for holidays throughout 2021
- Halloween witnessed a spike in travel demand from Europe, with a surge in preference for alternate accommodation options such as homestays with spas and saunas, among others
- In the USA, destinations like Seattle, Miami, California, Houston and Dallas are hot favorites among holidaymakers
For Indians, festive long weekends are nothing less than sweet escapes
India is a land of diversities. This means many elaborate festivals and holidays. In India, some of the most popular holidays for travellers took place in the second half of this year, starting with Janmashtami in August, followed by Ganesh Chaturthi and Dussehra which saw a spike in bookings. This optimism around travel can be attributed to higher vaccination coverage and the opening up of several states for tourism in comparison to early 2021.
Indian travellers preferred spending their holidays across the country’s beautiful tourist destinations such as Jaipur, Goa, Visakhapatnam, Kochi and Udaipur during the festive season. Interestingly, short-haul destinations continue to be the go-to option for travellers across the country over long weekends. Some of the top short-haul destinations are Lonavala, Pondicherry, Shimla, Mysore. All of these destinations sit close to mainstream cities of Mumbai, Chennai, Chandigarh, Delhi and Bangalore, indicating that city folks are looking for respite closer to home. The long weekend of Dussehra saw a hike in demand, with an increase in trips to nearby destinations for a quick break. In India, last-minute bookings continue to be on the rise. Not surprisingly, Indians travel to destinations known for their festive cheer. During a festival, the preference for destinations well-known to celebrate the festival with great vigor witnessed a spike in bookings. For instance, during Ganesh Chaturthi, locals preferred going on short-haul trips to locations like Mahabaleshwar, Panchgani, Lonavala, and Mumbai. The most recent long weekend of Guru Nanak Jayanti saw the majority of bookings for Varanasi, Jaipur, Goa, Puri and Alibag.
|Top holidays in India||Most booked destinations|
|Diwali||Kochi, Jaipur, Goa, Visakhapatnam and Agra|
|Ganesh Chaturthi||Kochi, Jaipur, Varanasi, Visakhapatnam and Agra|
|Dussehra||Jaipur, Goa, Mysore, Varanasi, and Kochi|
|Durga Puja||Jaipur, Kochi, Mysore, Goa, and Varanasi. In the North East, preferred locations were Puri, Gangtok and Digha|
*Data insights in this table are based on OYO’s internal booking analysis
Europe’s in holiday mode all year round in 2021
In 2021, Ascension Day, Halloween, Pentecost, Easter emerged as Europe’s favorite holidays to travel. What’s more interesting? Denmark tops charts as Europe’s most popular travel destination for a majority of public holidays. Europeans book an average stay of approx. 5 nights to celebrate the holiday and experience local offerings. In 2021, Halloween saw an overall uptick of 71% in comparison to 2019. Denmark, Netherlands, Germany, Belgium and France are the top 5 destinations for the holidays of Ascension Day, Halloween and Pentecost. However, a majority of these were last minute bookings considering the evolving local restrictions across European countries. For the upcoming holiday season, there’s a peak in bookings for homestays with spa, sauna, pool, alternative accommodation options in resorts and holiday parks.
Labor Day, New Year’s, Martin Luther King Jr Day, Memorial Day and Thanksgiving are America’s most travelled holidays. Coastal hotspots such as Seattle and Miami have been wildly popular during public holidays, followed by California’s Nevada City, Houston and Dallas.
In the UK, May & August bank holidays are usually considered as the peak holiday season. Summer and Spring school holidays respectively have topped the UK's most travelled holiday’s list. London, Bath, Blackpool, Scotland and Great Yarmouth were the most travelled destinations during these holidays. In the UK, the average stay period during holidays was approx. 2 nights. Long weekend trips and school holiday travel are the most popular travel trends among the British. London, Bath, Blackpool, Scotland and Great Yarmouth remain the top 5 destinations for travellers throughout all holidays.
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