MUMBAI, May 24, 2019 /PRNewswire/ —
A multi-faceted marketing strategy equipped with social media expertise helped NetBiz, a 360-degree digital performance-driven agency, launch a successful digital campaign for one of the biggest real estate firms in the city, SD Corp. A joint venture of Shapoorji Pallonji and the Dilip Thacker Group, SD Corp aimed to showcase their newest project Sarova, at Kandivali East, in a way that grabbed eyeballs through online and offline marketing methods.
“Unlike most other real estate brands that harp on project configuration, amenities and other factors as marketing tactics, SD Corp looked towards a storytelling narrative with Sarova. An emotional connect with the brand was necessary to be established with the customers from the get-go,” says Rajeeb Dash, VP Sales & Marketing, SD Corp. The communication route also needed to accomplish a two-fold objective: cement the impact of the brand in the eyes of prospective homeowners, and make it stand out from other competitors in the market.
“Real estate sector is a difficult market these days. With increasing competition and RERA rules, it is getting tough for the brands to stand out and make a mark. Sarova is yet another landmark in Mumbai’s skyline and to bring forth this idea to the right set of consumers was an exciting task. Digital has the power to change mindsets and sell a high involvement category like homes and that’s exactly what we did with Sarova’s latest campaign ‘Feeling is Believing’,” says Arvind Jain, CEO, NetBiz Systems Pvt. Ltd.
The NetBiz team employed a series of formats across SD Corp’s social media platforms to build hype around the upcoming project. Some of these included creating 15-20 second teaser clips that showed glimpses of various aspects of Sarova, including what customers can expect from the newest development. These clips also adhered to a uniform greyscale theme that grabbed the attention of social media users on the official pages of the company.
From Facebook static and GIF posts, to glimpses of the project’s planners and creators, the extent of coverage for Sarova was wide and aimed at audiences who were looking for homes for their families in the suburbs of Kandivali. Several mediums such as Google Display ads, Yahoo, Colombia, Taboola, Daily Hunt, Inshorts, Ola, TOI, and Money Control were used to achieve maximum visibility for the brand, giving the campaign a reach of over 106 million impressions, across platforms.
The marketing highlight of the project included the release of a short film that depicted what customers can look forward to, with life at Sarova. With the hashtag #FeelingIsBelieving, the emotional appeal of the video held the attention of the netizens, quickly amassing over 1 million views on YouTube. Sarova’s tagline – The ExperienCity – caught on among the people and brought forth positive responses and enquiries for the project.
Watch here to experience the new feeling: https://www.youtube.com/watch?v=JGhL_nDr9EM
NetBiz Systems Pvt. Ltd. is a 360-degree data-driven performance marketing agency in Mumbai that provides integrated marketing and content solutions built on robust brand planning and boundless creative ideas. With strategies built on meaningful insights, the agency intensifies user experience by providing hybrid advertising solutions, harmonised with thoughtful concepts. NetBiz devises the perfect blend of varied platforms and technology for brands, coupled with a digital system that works best for them. Combining creativity, dynamism and innovation to create better brand experiences, NetBiz has been transforming brands since 2003 by ensuring that their concepts are designed well, developed immaculately and delivered timely.
For more information, please visit: http://netbiz.in/
About SD Corp
A legacy real estate company with more than 150 years of combined experience, SD Corp is a joint venture of Shapoorji Pallonji Pvt. Ltd. and the Dilip Thacker Group. The company is responsible for some of India’s most acclaimed real estate projects, building a vibrant future for generations ahead through successful enterprise. It aims to be the developer of choice in Mumbai Metropolitan Region (MMR) and its environs by redeveloping communities, transforming lives and creating quality spaces.
For more information, please visit: https://www.sdcorp.in/
Media Contact :
Sr. Manager – Brand Management & Servicing
NetBiz Systems Pvt. Ltd.
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