MUMBAI, June 14, 2019 /PRNewswire/ —
- 81% of fathers prioritizing financial goals over their health goals. Their children’s future concerns them more than their own health
- While most fathers worry about their health, only 20% take proactive action to remain healthy
- 93% work 6-7 days a week and 85% feel that their demanding careers don’t allow for a proper work-life balance
- Diet plans and adequate sleep are preferred health measures over physical exercise. 46% feel lack of time is biggest obstacle in achieving their health and wellness goals
Becoming a father is one of the most rewarding experiences in life. However, it also comes with big responsibilities and sacrifices. According to a study conducted by Future Generali India Life Insurance Company Limited and Market Xcel – Market Agency Research in India, Indian fathers in their characteristic way are more worried about their child’s future than their own health.
A sample size of 1319 respondents with an average age of 35 years were surveyed across seven cities. A majority of the people surveyed had a graduate degree and had a household income with more than 5 lakh rupees.
The study, which comes ahead of Father’s Day, finds that in the pursuit of achieving their financial goals, dads are making their health take a backseat. As per the study, only 19 out of 100 fathers surveyed place their health as the topmost priority. At the same time, 49 out of 100 fathers are under work stress most of the times, which is taking a toll on their health.
It also revealed that 68% of Indian fathers are working 6 days in a week. Further, the average working hours are 7-9 hours for 55% of fathers. With changing lifestyles, fathers are concerned about their health but feel they are not able to do enough about it. Consequently, they feel fatigued and tired regularly. Vacation with family and outing with friends are seen to be most preferred solution to overcome work related stress.
Interestingly, nearly half of the respondents have health insurance at an overall level. The penetration of health insurance is low in cities like Kolkata, Delhi, and Lucknow.
Rakesh Wadhwa, Chief Marketing Officer, Future Generali India Life Insurance Company commented, “Through this study, we wanted to understand life’s priorities of Indian fathers and their health habits. While health is one of most talked about subjects in families, our fast-paced lifestyle is increasingly taking away personal time from us. Young fathers who neglect their health are far more prone to lifestyle diseases and work-related stress than ever before. As the study indicated, fathers often end up sacrificing their own health goals while providing the best for their children. We believe that health is your true wealth and therefore, it should be prioritised over any other financial goal you may wish to achieve in life.”
As most of the people are engaged in private/service sector they are often under work stress. For example, in metros like Mumbai, 62 out of 100 respondents feel under work stress most of the time. In non-metros like Jaipur, 58 out of 100 respondents reel under work stress most of the time.
46% of survey respondent expressed that time is a major constraint they face to achieve health and wellness goals. Also 85% of father’s feel that their careers don’t allow them to have a work-life balance.
Good nutrition plays a pivotal role in maintaining a healthy lifestyle and the study found that 75% pay attention to what they eat. Young fathers prefer to follow diet plans and getting adequate sleep to maintain good health. Surprisingly, having a fitness routine and following a regular work-out regime was not the top choice. 36% feel it is expensive to maintain a healthy lifestyle.
A hectic lifestyle has paved way for stress, fatigue, and neglected health. There is a widespread understanding of benefits of healthy living; however, fathers are neglecting the need to take actions that will positively impact their health in the longer run.
Generali is an independent, Italian Group, with a strong international presence. Established in 1831, it is among the world’s leading insurers and it is present in over 60 countries with total premium income exceeding €70 billion in 2016. With over 74,000 employees in the world, and 55 million clients, the Group has a leading position in Western Europe and an increasingly significant presence in the markets of Central and Eastern Europe and in Asia. In 2017 Generali Group was included among the most sustainable companies in the world by the Corporate Knights ranking.
For more details, visit: https://general.futuregenerali.in/
Future Group operates some of India’s most popular retail chains including Central, Big Bazaar, Food Bazaar, Home Town and eZone. Apart from its allied businesses in Life and General insurance, the Group is also present in the domain of logistics infrastructure and supply chain and brand development. The group operates over 17 million square feet of retail space in over 90 cities and towns and 60 rural locations across India. The group’s retail formats connect over 300 million customers to over 30,000 small, medium and large enterprises that supply products and services to its retail chains. Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the group’s core value of ‘Indianness.’ The group’s corporate credo is, ‘Rewrite rules, Retain values’.
IITL was incorporated in the year 1933 as an investment trust Company. It has made bonus issues thrice and has been consistently paying dividend to shareholders over the years.
Associate – PR, Prose Integrated
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