Creator of award-winning digital ad platform, adVantage™, launches “Powered by” to provide third-party access to its powerful suite of search, social and display technology
LOS ANGELES, July 8, 2021 /PRNewswire/ — Award-winning MarTech company, MatchCraft, announces the launch of “Powered by”. In productizing MatchCraft’s suite of APIs, third-party platforms gain access to the technology used by AdVantage to power search, social, and display campaigns for local businesses across the globe. At the core of “Powered by” is a suite of cross-functional, multi-channel APIs that provide access to robust and proven paid search, social & display management tools used to manage campaigns on Google, Bing, Facebook, Instagram and Yelp. The result of more than 20 years of research and development, the solution provides immediate access to mature technology that is both affordable and scalable.
Understanding the functionality behind local marketing platforms can take years to master and requires expertise that many tech firms don’t cultivate. “Powered by” is built on MatchCraft’s 20+ years of expertise and is continually optimized to ensure the technology is up to date and includes functionality that is most important to SMB advertisers. “Offering tech providers access to MatchCraft’s battle-tested local ad technology opens up new opportunities for both MatchCraft and our industry. “Powered by” enables platforms to expand revenue streams into channels that may otherwise be unattainable,” states CEO Sandy Lohr.
New features across multiple channels are continually in development and integrated into “Powered by”, giving partners access to new opportunities as soon as they are available. Earlier this year, Google announced that support for the current AdWords API will sunset on April 27th, 2022 making “Powered by” a perfect solution for platforms that are unable to make the transition to the Google Ads API. The engineers at MatchCraft have been using the Google Ads API since its beta availability in 2018 and provided feedback throughout the development process.
MatchCraft welcomes the opportunity to discuss our “Powered by” solution. Schedule a demo with us or get directly in touch with our Business Development team: in the US or APAC call Brad Petersen, at +1 888 502-7238, In EMEA or LATAM call Jeff Chew at +31 10 3100 881. We look forward to learning more about your digital marketing needs and how we may be a match for you to scale your business with the efficiencies and performance of “Powered by”.
MatchCraft provides a best-in-class marketing platform that enables companies to successfully sell and manage search, display, and social campaigns for their advertisers. Unlike other marketing technology platforms, MatchCraft’s platform adVantageTM helps organizations efficiently manage campaigns of all sizes, enabling clients to deliver spectacular results to their advertisers. MatchCraft’s sophisticated real-time bidding algorithms, and a team of digital marketing enthusiasts, work relentlessly to deliver exceptional ROI for merchants around the world. MatchCraft is a fully remote company with team members across the US, Europe, Mexico, and India. For digital marketing news, advice and to stay in the loop on product rollouts, follow MatchCraft on Facebook, MatchCraft on Twitter, MatchCraft on LinkedIn or visit www.MatchCraft.com
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