Backstage Heroes from Lakmé Salon & Academy will showcase their expert craftsmanship in hair and makeup across over 13 shows at the Atelier
MUMBAI, India, March 25, 2022 /PRNewswire/ — At the on-ground edition of FDCI X Lakmé Fashion Week, Lakmé Salon & Academy, India’s leading salon chain, partners with over 13 promising new designers for bespoke hair and makeup collections. With sustainability, creativity and innovation at the forefront, each look has been exclusively created by the National Creative Directors at Lakmé Salon to help the designers highlight their collections.
The Lakmé Salon trendsetting hair and makeup collections, designed and curated by the Lakmé Backstage Heroes from Lakme Salon & Academy, will set beauty trends for the coming year. From Swarovski beads in the hair and afro braids to edgy hairdos and accessories, the hair collection will feature something for every personality and hair type. On the makeup front, the collection is all-inclusive – ultra minimum to OTT maximal looks, powerful tinted brows and bright eyeshadow hues to strong, bold and standout, glass skin, experimental glitter eye makeup and much more.
A team of over 40 highly trained Backstage Heroes from Lakmé Salon & Academy are exclusively creating hair and makeup looks for the Atelier shows, including those by Outhouse, Lakmé Lumi Cream Presents Alpana Neeraj #LitWithLumi, realme Presents Shantnu And Nikhil, R/ELAN™Presents Circular Design Challenge In Partnership With FDCI X Lakmé Fashion Week & United Nations Environment Programme, Rise Worldwide X Fashion For Good Present Innovation For Circularity Divyam Mehta/Ka-Sha Nitin Bal Chauhan, Khadi India Presents Mossi Abhishek Gupta Benares Anavila/Anju Modi Charu Parashar/Rina Dhaka, Kaveri by Rajdeep Ranawat, NEXA Presents The Spotlight Featuring Two Point Two, Natural Diamond Council Presents A Sea Of Million Stories By Rimzim Dadu, NBA 75 X Ananya Modi Jain, 6Degree Presents Sejal Kamdar Designs Varun Chakkilam Romaa Keerthi Kadire, and Siddharth Tytler.
Speaking to the collaboration Pushkaraj Shenai, CEO and Executive Director, Lakmé Lever said, “Backstage Heroes from Lakmé Salon & Academy have been running the backstage of Lakmé Fashion Week for nearly two decades. Our best experts undergo a year-long training programme and are exclusively mentored by our National Creative Directors to perform here. As the Hair and Makeup partner at the Atelier of FDCI X Lakmé Fashion Week, we have the fantastic opportunity to collaborate with leading and new-age designers, learn from the best and create trendsetting looks on the runway. We then bring these trends from the runway to the street in 450+ Lakmé Salons across India for our real showstoppers – our clients.”
Lakmé Salon brings backstage expertise and experience of Lakmé Fashion Week to modern Indian women through a team of over 5000+ highly trained professional stylists. With professionally trained hair and makeup experts with countless shows under their belt and outstanding skin services, Lakmé Salons offer customers a distinct portfolio of services and backstage rituals presented in a unique Runway Secrets menu.
The hair and makeup collection will be available at Lakmé Salon.
About Lakmé Salon
Lakmé Lever Pvt. Ltd (Lakmé Lever) is a 100% subsidiary of HUL. It operates India’s first and leading chain of Lakmé Salons that offer expert services in Hairstyling, Skin and Beauty care. With nearly 40 years of experience and a footprint of over 450+ Lakmé Salons across 160 cities, Lakmé Salon has a deep understanding of the beauty industry. Lakmé Salon is dedicated to the contemporary Indian woman’s exploration of the fine art of beauty. Known for its magical concoction of stunning make-up, fabulous hair and excellent skin services, Lakmé Salon brings the backstage expertise and experience of Lakmé Fashion Week to modern Indian women through a team of over 5000+ highly trained professional stylists. With professionally trained hair and makeup experts with countless shows under their belt and outstanding skin services, Lakmé Salons offer customers a distinct portfolio of services and backstage rituals presented in a unique Runway Secrets menu. A continuous innovation in the portfolio is at the centre of Lakmé Salons’ growth philosophy. More than 150 entrepreneurs have partnered with Lakmé Lever as franchisees to own Lakmé Salons across the country. Backed by a comprehensive franchisee support model, expansion is one of the key focus areas for the company where a master franchisee and multi-store franchisee are provided special support and benefits. In 2015, Lakmé Lever formalised a strategic alliance with Aptech – a global leader in vocational training to set up beauty academies to train aspiring stylists across India and equip them to start their careers in the beauty industry. Lakmé Academy powered by Aptech is present in 115 locations across the country and offers foundation and advanced level courses in skin, hair and make-up.
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