– Kickstarts #ProtektIndiaMovement campaign with a digital anthem
MUMBAI, March 16, 2020 /PRNewswire/ — COVID-19, also known as coronavirus, has become an alarming issue in India and around the world. Considering the severity of the matter, Godrej Protekt – the range of hand hygiene products including hand sanitizers and hand washes from Godrej Consumer Products Limited (GCPL) – has embarked on an initiative called #ProtektIndiaMovement. Ever conscious of its role as a foremost player in the space of hand hygiene, Godrej Protekt through #ProtektIndiaMovement aims at building awareness amongst people by keeping them informed about the preventive measures to ensure protection against the coronavirus.
The brand kickstarted this initiative with a digital anthem highlighting the importance of regular handwashing, featuring children as the messengers in order to create more awareness about hand hygiene. Watch the anthem here. This also helps spread the message without creating panic. Godrej Protekt believes it is important to be aware but not create panic.
Conceptualised by Creativeland Asia, Godrej Protekt’s digital anthem is developed with the understanding that although coronavirus is a pandemic that can potentially affect anyone, it can be prevented by simply washing hands at the right times. The digital anthem, as a part of #ProtektIndiaMovement highlights how important it is to clean hands not just when they are dirty and smelly but at regular intervals. The anthem is aimed at creating awareness and informing viewers about the different occasions when it is important to clean hands such as after sneezing, after using the washroom, before and after meals, after petting animals, and after touching doorknobs, doorbells, and other publicly used equipment.
Commenting on the initiative, Sunil Kataria CEO India and SAARC, Godrej Consumer Products Limited (GCPL), said, “GCPL always pioneered programmes against diseases posing grave threat to public health. From EMBED focussing on elimination of mosquito borne endemic diseases like malaria to Godrej HIT Platelet Donor Helpline beating dengue by creating a ready pool of platelet donors, we have introduced programs with a large positive societal impact. With #ProtektIndiaMovement and this anthem, we want to make sure that the message of washing hands regularly and correctly is conveyed to every Indian.”
He further adds, “As the Coronavirus threat looms large around the world and in India, it is time for us to do our bit. With handwashing being the biggest weapon against the virus, Godrej Protekt wants to reach every corner of the country where it is necessary and through relevant information want to reduce the risk of the virus and save lives.”
Godrej Protekt digital anthem will be leveraged across social media platforms through digital influencers, and also through Godrej Group entities. Under #ProtektIndiaMovement, Godrej Protekt will be looking at several other such initiatives as part of the ongoing campaign. The anthem will unite citizens through the action of cleaning hands at the right time and turn it into a movement that keeps India protected.
About Godrej Protekt
Godrej Protekt is a range of hand hygiene products including hand sanitizers and hand washes from Godrej Consumer Products Limited (GCPL). Under handwashes, Godrej Protekt offers Master Blaster Handwash, Happy Foam Handwash, MasterChef’s Handwash, and Protekt Mr. Magic, the first-ever powder to liquid handwash containing neem and aloe vera. Protekt Mr. Magic is a first in the world of handwashes and an extremely affordable handwashing solution at INR 15 (refill sachet) and INR 35 (refill + handwash bottle). It is as affordable as bar soaps.
About Godrej Consumer Products Ltd:
Godrej Consumer Products is a leading emerging markets company. As part of the 122-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.
Today, our Group enjoys the patronage of 1.15 billion consumers globally, across different businesses. In line with our 3 by 3 approach to international expansion at Godrej Consumer Products, we are building a presence in 3 emerging markets (Asia, Africa, Latin America) across 3 categories (home care, personal wash, hair care). We rank among the largest household insecticide and hair care players in emerging markets. In household insecticides, we are the leader in India, the second largest player in Indonesia and are expanding our footprint in Africa. We are the leader in serving the hair care needs of women of African descent, the number one player in hair colour in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in soaps in India and are the number one player in air fresheners and wet tissues in Indonesia.
But for us, it is very important that besides our strong financial performance and innovative, much-loved products, we remain a good company. Approximately 23 per cent of the promoter holding in our Group is held in trusts that invest in the environment, health and education. We are also bringing together our passion and purpose to make a difference through our ‘Good & Green’ approach to create a more inclusive and greener India.
At the heart of all of this, is our talented team. We take much pride in fostering an inspiring workplace, with an agile and high performance culture. We are also deeply committed to recognising and valuing diversity across our teams.
Read more at http://www.godrejcp.com/
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