MUMBAI, India, Sept. 15, 2022 /PRNewswire/ — Godrej aer, India’s leading home, bathroom and car fragrance brand, brought their signature range of fragrances to refresh the mannat lines at Mumbai’s iconic Ganpati pandal, Lalbaugcha Raja. The brand had set up zones equipped with aer matic, India’s first automatic fragrance diffuser.
Given that the Ganpati pandals were open to the public after two years in Mumbai, the organizers were bracing themselves for massive number of devotees leading to longer waiting times. This creative activation at the mannat lines was aimed at providing visitors with a comfortable, refreshing experience, while strengthening the brand’s affinity with freshness.
Speaking about this consumer outreach initiative, Somashree Bose Awasthi, Chief Marketing Officer, Godrej Consumer Products (GCPL) said, “Ganesh Chaturthi marks the start of festivities for people. We wanted to be part of their festivities and create an unforgettable experience for visitors at the Lalbaugcha Raja pandal. Our aim was to connect with millions of devotees who visit the pandal and make them experience Godrej aer’s freshness. Through this initiative, Godrej aer plans to innovate the manner in which the brand communicates with its consumers.”
Godrej aer matic is available in 6 different fragrances to cater to different taste profiles. Every kit contains a single unit of the device along with a refill. Priced at INR 569/- every refill guarantees 2,200 sprays and keeps room fragrant 24×7. The aer matic refill pack is priced at just INR 285.
Check out the video: https://www.youtube.com/watch?v=YQDFuaU_pfc
About Godrej Consumer Products Ltd:
Godrej Consumer Products is a leading emerging markets company. As part of the 125-year-young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity, and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.
Today, our Group enjoys the patronage of 1.15 billion consumers globally, across different businesses. GCPL ranks among the largest Household Insecticides, Air Care and Hair Care players in emerging markets of India, Indonesia, and Africa. In Household Insecticides, we are the leader in India, the second largest player in Indonesia, and are expanding our footprint in Africa. We are at the forefront of serving the hair care needs of women of African descent, the number one player in Hair Colour in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in Soaps in India and are the number one player in Air Fresheners and Wet Tissues in Indonesia.
But for us, it is very important that besides our strong financial performance and innovative, much-loved products, we remain a good company. Approximately 23 per cent of the promoter holding in our Group is held in trusts that invest in the environment, health, and education. We are also bringing together our passion and purpose to make a difference through our ‘Good & Green’ approach to create a more inclusive and greener India.
At the heart of all of this, is our talented team. We take much pride in fostering an inspiring workplace, with an agile and high-performance culture. We are also deeply committed to recognising and valuing diversity across our teams.
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