With 1 in 5 children worldwide expected to go hungry this Christmas, Dole continues to activate on “The Dole Promise” with charitable campaign centered on a childhood icon: teddy bears
SINGAPORE, Dec. 15, 2020 /PRNewswire/ — This holiday season, it is estimated that one in five children may go hungry across the globe – a startling statistic made even graver due to the pandemic’s impact. With this harsh reality in mind, Dole Packaged Foods today announced the #UnstuffedBears campaign, an effort to drive awareness of the growing hunger gap, raise funds and donate nutritional foods that will help families in need this season. This is a key action in the brand’s commitment to “The Dole Promise” of providing access to sustainable nutrition for 1 billion people by 2025.
“We’re grateful for the support of our partners without whom we would not be able to make a real difference. With so many children facing hunger over the holidays, this campaign will make a difference in spreading much-needed awareness and support. Every child deserves to be food secure, and our goal is to do our part in making that a reality this holiday season,” said Aashim Malhotra, VP and MD, Dole Packaged Foods (APAC).
The campaign comes to life through impactful imagery of a universal childhood icon: the teddy bear and will reach consumers through online video, display, and social media throughout the holiday season. The campaign will encourage consumers to help stuff the bear through donations at www.DoleUnstuffedBears.com benefiting charities in various markets in the region.
Dole will also support the charities involved. For every dollar you donate to the charity, Dole will contribute an equivalent value in product.
Five bears are featured in the campaign with four bears depicted with an abundance of delicious foods and the plump bellies we have come to love. However, one bear appears hungry, with no food and alone on the stairs with an “unstuffed” tummy to show the impact hunger can have on a child. But with the campaign’s support, and Dole’s partnership with various charities depending on the market, consumers can help to feed these #UnstuffedBears—and in turn children in need—to make a significant impact this holiday season.
The #UnstuffedBears campaign – is one of many Actions the brand has planned in support of “The Dole Promise,” which was introduced in July of this year and aims to bring interdependent prosperity to people and the planet.
About The Dole Promise
In June 2020 Dole announced The Dole Promise, with its three pillars around nutrition, sustainability and the creation of shared value.
Better for People: Access to sustainable nutrition for 1 billion people by 2025, moving towards zero processed sugar in all Dole products by 2025.
Better for Planet: zero fruit loss from Dole farms to markets by 2025, zero fossil-based plastic packaging by 2025. net zero carbon emissions in Dole operations by 2030.
Better for all Stakeholders: Dole will continue to positively impact all farmers, communities and people working for Dole – through its commitment to equal opportunity, living wages, and an ever-increasing level of safety, nutrition, and wellbeing. The company also seeks to advance human rights within the direct operations and supply chains by building a culture of transparency and accountability. The company also aims for a 50% increase in the value of its business by 2025.
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