Curated festive selection, amazing price points, a slew of attractive offers – Lifestyle makes it all come together with a heartwarming campaign ‘Dil Se Diwali’
MUMBAI, India, Oct. 20, 2021 /PRNewswire/ — Lifestyle, India’s leading destination for the latest trends, has launched an all-new festive collection for Diwali. What’s unique about the collection is that it has been designed and curated to bring together finest festive wear and accessible prices thus enabling an ever more joyous Diwali for all shoppers.
The collection has been launched with a beautiful film, #DilSeDiwali, which is a celebration of unique moments with loved ones, sparked by the joy of dressing up in gorgeous festive wear. Dressing up in best of fashion is what makes the festivities ring for all of us. This time, the celebrations are bound to be brighter with Lifestyle’s exciting prices.
Young, vibrant, and engaging, the film is a continuation of the brand’s successful ‘Dil Se Diwali’ campaign. It depicts a beautiful story about the joy of dressing up and wearing festive finest that makes it a memorable Diwali, with Lifestyle’s prices enabling that journey and a beautiful moment between the couple. The campaign attempts to bring this moment alive with a memorable song.
The colourful and stylish collection showcased in the film makes it a delight to watch, making customers get a glimpse of the stunning range that they can shop for at amazing price points. With kurtas for women starting ₹499, kurtas for men from ₹799, footwear for women from ₹399, footwear for men from ₹599, handbags from ₹999, and more, along with a variety of great offers to grab, customers can shop from a wide range to look their best no matter what the occasion.
Commenting on the film and the collection, Ms. Rohini Haldea, Assistant Vice-President, Marketing, Lifestyle, said: “The Dil Se Diwali film is a celebration of all the unique moments that comes together in this festival – from emotions, feelings right down to fashion, the video will remind everybody of their favourite Diwali moments. Our all-new festive collection has also been curated keeping in mind the occasions that Diwali brings forth. What makes the festive range even more attractive are the exciting prices that we are offering our consumers. We are ensuring that no matter what the consumer mindset is, they will be dressed to stand out.”
Speaking about the film, Priya Shivakumar, National Creative Director, Wunderman Thompson India, said: “Dil se Diwali comes back for the third year, this time looking a little inward to capture the real spirit of the festive season. Fact is, we have spent many months in our tracks and comfy clothes and there is a longing to play dress up and recapture that magic of mirror and self, transforming into a version of ourselves we look forward to meeting. This season, Lifestyle celebrates the joy of dressing up, and the light that hope brings, as a promise of better times and a return to normalcy. While we don our festive sparkle to mark the season, Lifestyle does its bit once again, to ensure it’s a Diwali that’s all heart.”
Lifestyle has left no stones unturned to make this Diwali grand for its customers. The video showcases attractive ensembles, vibrant colours and a curated collection that is perfect for the festive season. The all-new festive collection by Lifestyle comprises trendy apparel and accessories that are handpicked keeping Diwali in mind. Bright festive colours, modern-contemporary silhouettes, striking embroidery and detailing, stunning ethnic wear sets, dazzling kurtas and festive jackets among others are some of the key trends that truly captures the vibe of the festive season.
Customers can now shop the collection in-store and online from the comfort of their homes at www.lifestylestores.com.
Video Links: https://www.youtube.com/watch?v=HD-SlxUE-2E
CLIENTS: Rohini Haldea, Nandita Kamath, Neha Jaiswal, Reema Garg, Tanvi Garde, Rini Nandy, Bhushan Parate, Sakshi Uppal
AGENCY: Wunderman Thompson, Bangalore
NATIONAL CREATIVE DIRECTOR: Priya Shivakumar
SENIOR VP & MANAGING PARTNER: Kundan Joshee
CREATIVE TEAM: Ajay Menon, Sheshadri Namdar, Anindita Das
ACCOUNT MANAGEMENT: Tiraz Balaporia, Sundari Divakarla
PLANNING TEAM: Shweta Khosla, Shazia Sattar Khan
MUSIC DIRECTOR: Subhajit Mukherjee
PRODUCTION HOUSE – Happy Monk
PRODUCER: Nihit Agarwal
DIRECTOR: Suraj Wanvari
Lifestyle is India’s leading fashion destination for the latest trends. Part of Dubai based retail and hospitality conglomerate – The Landmark Group, Lifestyle brings multiple categories including men, women and kids’ apparel, footwear, handbags, fashion accessories and beauty under the convenience of a single roof. Lifestyle provides seamless and hassle-free shopping, offering leading national and international brands along with the convenience of a true omni-channel experience with its online store lifestylestores.com. The company is recipient of numerous awards and accolades, including Most Admired Fashion Retail Destination of the Year at Images Fashion Awards for 5 consecutive years; No. 1 India’s Best Company to Work for in the retail industry for 2 consecutive years and Top 10 Best companies to Work for in India in 2015 – Great Places to Work Institute®. Currently, Lifestyle has a network of over 80 stores, over 40 cities and delivers to over 19000 pin codes. Lifestyle is a true omni-channel player with its online store lifestylestores.com
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