Business Wire India
Birla Estates, 100% wholly owned subsidiary of Century Textiles and Industries Limited (CTIL), lit up Mumbai’s Skyline with a unique drone show announcing the next chapter in brand’s legacy, the launch of their premium flagship development, Birla Niyaara, in the heart of Worli. Following an exclusive red-carpet event, a unique drone show, comprising of 350 drones was conceptualized to showcase the century-old legacy of Birla Group. It highlighted how the brand’s expertise has finessed over generations with innovation, authenticity, and reliability.
The stunning drone show further encapsulated the vision of Birla Estates, conveying how the launch of Birla Niyaara is a precipice of yet another epic journey, of curated homes and lifestyle and a tower that will be as iconic as the mills, on the same land where the journey started. The event was attended by leading celebrities and influencers including Rhea Kapoor, Gaurav Kapoor, Yukti Thareja, Miesha Iyer, and more.
Talking about the grand launch, Mr. K.T. Jithendran, CEO, Birla Estates said, “For over a century, Birla Group has led the way towards excellence and perfection. At Birla Estates we will continue to innovate with every step and stay true to this legacy. With the launch of Birla Niyaara, we look to create a rare, iconic and unmatched experience and lifestyle for consumers. Curating and perfecting our ecosystem with thoughtfully designed homes and amenities was core. We wanted to launch this rare offering in a spectacular way. Hence, we conceptualized the drone show to announce our flagship project and highlight the next chapter in our journey.”
Birla Niyaara spread across 14 acres is a unique product in the micro-market and is set to be one of the largest integrated developments in Mumbai’s most sought-after location, Worli, further embodying the prestigious legacy of the Birla Group. LifeDesigned to be exclusive, this first-of-its kind integrated development, offers premium homes with best-in-class services, futuristic amenities, and world-class design.
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