Business Wire India
- ‘Oaksmith® Gold’ and ‘Oaksmith® International’ win Gold and Double Gold at SIP Awards; world’s only internationally recognized spirits tasting competition, that uses real consumers as judging panel.
- Both variants of Oaksmith® win bronze at London Spirits Competition, judged for quality, value, and packaging.
India’s first International Blended Whisky ‘Oaksmith® Gold’ was recently recognized at two of world’s most prestigious awards in alco-beverages. At the 13th Annual SIP Awards at California, USA, ‘Oaksmith® Gold’ and its blend variant ‘Oaksmith® International’ won Gold and Double Gold – a testament to the Finest Japanese Craftsmanship and world-class quality Oaksmith® delivers given its commitment to purity, precision, and finest ingredients. As world’s only internationally recognized spirits competition that uses real consumers as judging panel, both blend variants of Oaksmith® competed with more than 1,000 brands from 49 countries, judged on the basis of aroma, taste, and finish.
Additionally, at the 4th London Spirits Competition – ultimate seal of approval in spirits industry globally, both ‘Oaksmith® Gold’ and ‘Oaksmith® International’ won bronze for quality, value & packaging. Judging panel consisted of spirits industry experts, with commercial buying responsibility, to ensure competition winners were exactly the types of spirits preferred by trade as well as end consumer.
Commenting on the awards, Neeraj Kumar, Managing Director, Beam Suntory India said, “It is a moment of great pride for our whisky brands ‘Oaksmith® Gold’ and ‘Oaksmith® International’ to receive a grand recognition at both SIP Awards and London Spirits Competition. Oaksmith® is a premium Indian whisky crafted by Suntory’s Chief Blender, Shinji Fukuyo, and combines the finest Scotch Malts and smoothest American Bourbons using unmatched Japanese blending techniques, bringing best of East and West. These awards are a true honor and testament to the very reason Oaksmith® was launched in India – to be a brand of choice for all, while continuing to offer a premium experience to our Indian consumers. We are extremely delighted that both blend variants ‘Oaksmith® Gold’ and ‘Oaksmith® International’ performed so well at these global award platforms.”
After a successful launch in India in December 2019, the brand is rapidly expanding its geographies across the country while it continues to receive immense appreciation from consumers. From seed to sip, Oaksmith® is meticulously crafted to achieve a blend like no other resulting in a high quality, smooth spirit that is rich on the nose and balanced on palate with a full-bodied, delightful long finish. Launch of Oaksmith® in India is key to Beam Suntory’s growth strategy and signifies importance of Indian market to the global spirits company. The brand has already sold 100,000 cases in a few months since its launch in India.
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