Global partnership will enable Appnext to deliver greater growth and high ROI for its advertisers and provide a compelling customer experience through continuous engagement across users’ mobile journey
April 12, 2022 -Appnext, the leading independent discovery platform offering innovative solutions to engage with users directly on their smartphones, announced today the expansion of their strategic partnership with OPPO and Realme, the global mobile manufacturers, to accelerate device-level app recommendations across OPPO and Realme devices.
Appnext has already successfully completed the integration with OPPO and Realme devices in India and Southeast Asia, reaching over millions monthly OPPO and Realme users internationally, ensuring greater reach, user base growth and faster time to install for its clients worldwide.
With this partnership, Appnext powers its advertisers to engage with a large number of OPPO and Realme users globally directly on their mobile devices in the language of choice. Deployed on various mobile placements, Appnext’s product suite enables advertisers to place their app and services from when they first unbox and turn on a brand new device, to the apps and services they use both daily and occasionally via multiple touchpoints on the device.
“At OPPO, we have been focusing on uplifting the lives of our customers and meeting their evolving needs,” said Colin Wei, Head of Monetization at OPPO. “The partnership with Appnext will allow us, among other things, to leverage its large advertiser network and offer new services to our users in order to accommodate their growing demand for personalized mobile experience.”
“At Appnext, we are committed to supporting advertisers in their growth efforts and bringing innovative technology to reach relevant users that require their services,” said Elad Natanson, Appnext CEO and Founder. “We’re delighted that OPPO and Realme are leveraging the capabilities of our discovery platform and product suite to expedite their relationships with advertisers and bring new, exceptional experiences to their customers. We look forward to our continued journey together to support advertisers in their growth efforts by interacting with OPPO and Realme’s valued users directly on their devices.”
Appnext is the leading independent app discovery platform, offering the only recommendation engine on the market, encompassing both in-app and on-device discovery. Appnext discovery platform powers over 7B daily app recommendations via over 20+ interactions along users’ daily mobile journey. Through its direct partnerships with top OEMs, operators and app developers, Appnext creates a discovery experience in over 10,000 mobile touchpoints. Powered by proprietary AI technology, Appnext ‘Timeline’ predicts the type of apps users are likely to utilize next and recommends which ones to install. Appnext’s recommendations are helping app marketers reach more engaged users and get their apps discovered, used and re-used.
As of June 2020, Appnext is part of the Affle group. Affle (India) Limited trades on the Indian stock exchanges (BSE: 542752 & NSE: AFFLE).
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