Business Wire India
Looking like an absolute royalty, Bollywood Actress Bhagyashree looked as elegant and stunning as ever in a Black Mekhela Chador as she walked the ramp for Designer Sanjukta Dutta.
Speaking about her association with the label Bhagyashree said, “I am very comfortable wearing sarees. This is a beautiful art form and we should take the traditional weaves to modern designs. And as you know the sun rises in the east, so I think fashion begins from the east.” She also further went on to praise the work Sanjukta does and added, “It was wonderful to associate with Sanjukta. She has put in exceptional efforts in reviving the authentic weaves of Assam and has done a lot for women in Assam. She has given so many women an opportunity to work and make these wonderful handloom pieces.”
Sanjukta Dutta added, “I am so happy to showcase my new collection at the Lakme Fashion Week. It is an amazing platform to promote the weaves and designs of Assam.” She further added, “It was an ecstatic moment for me to have Bhagyashree walk for me as a showstopper. I have always admired Bhagyashree for her serene elegance and beauty. She is looking like an absolute stunner in the Mekhela Chador.”
About Collection "PALAASH"
Sanjukta Dutta’s new festive collection “PALAASH” celebrates the vibrant colors and festive accents of the season. Inspired by traditional Indian motifs and prints, the new designs bring out the joy and grandeur of the festival in their deep shades of color composed of Orange, Red, Purple, Black which are absolute favorites in all Indian festivities.
Dedicated to the festivals of Diwali and Durga Puja, Sanjukta was inspired by these popular Indian festivals, when she unveiled a medley of Indian motifs and prints.
Comprising of ethnic and indo-western wear, the line boasts of a mélange of styles and simplicity including Sanjukta’s signature Mekhela Chador, Saree, Lehenga, Skirts and beautiful western gown. Sanjukta Dutta’s forte to exhibit the strong Indian fashion aesthetics in the assorted Assamese fabric continues to be the highlight of the collection along with a few breakthroughs in prints and motifs. Sanjukta continues to align fashion with the priceless traditions of India, the new range comprises of a fresh and unique set of handcrafted traditions fused with an appealing contemporary style to suit the desires of the empowered global woman of today.
The intricate detailing and texture added to each ensemble made the collection even more stunning! Timeless craftsmanship on an exuberant color palette of the Assamese silk had all the more reason to fall head over heels for the newly launched ensembles.
The collection had the perfect offering for traditional as well as contemporary buyers that matches the excitement of the festive events in the coming months.
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