Tableau: an interactive data visualization software company got acquired by Salesforce.
With this acquisition, Salesforce is now stepping into diversifying CRM software and into deeper layers of analytics.
- With this deal, shares of Tableau Class A and Class B common stock will get exchanged for 1.103 shares of Salesforce common stock
- However, Tableau will be operating independently and under its own brand post-acquisition
- The enterprise value of the transaction was about $15.7 billion based on the average price of Salesforce’s share on June 7, 2019.
The company was working hard to buy LinkedIn (which got acquired by Microsoft), and while there isn’t a whole lot in common between LinkedIn and Tableau, this deal will help Salesforce to extend its engagement (and data intelligence) for its customers.
The Analytics Game
With major companies like Google buying analytics start-up called Looker, Salesforce, an American cloud-based software has entered the game by acquiring Tableau, an interactive data visualization software company for $15.7B in all-stock deal.
Tableau has about 86,000 business customers, including Verizon (which owns TC), Charles Schwab, Schneider Electric, Southwest and Netflix.
Seattle would become Salesforce’s official second headquarters with the closing of this deal.