Instagram has recently removed the feature of displaying the number of Likes on a post. The update was recently rolled out in the U.S. after testing it in some countries. But what will be the impact of this update?
Social Media giant Instagram recently rolled out a new feature on its platform which sent shock waves to many prominent influencers. Facebook-owned Instagram has decided to hide the like count of a post. The feature has only been rolled out in the U.S. thus far but would soon be implemented everywhere.
The effects of hiding the number of likes on an Instagram Post
After the underlying update, only the end-user would be able to see the number of likes his post has received. Not anybody else. Though many are criticizing the update, however, we feel that this change would have several great impacts on society.
1.) No More Walking with the Crowd
You are randomly scrolling the Instagram feed, how many times do you end up liking a post just because it had thousands of likes? This has happened with people dozens of times, if not every day. Well, no more walking with the crowd.
Instagram’s underlying update will now render people to think about every post before they like it. They will not enjoy the luxury of prejudice anymore. This means every post will stand an equal chance of getting widespread recognition rather than the popular getting more popular.
2.) No More ‘Social Proofs’
Social Proofs have long been an issue in our society. Artists or any other brand or figure which tries to establish itself over social media has no option but to go through the intense struggle of proving their credibility in the society. Since long, the number of likes received and the number of followers has been the two prominent metrics for gauging the worth of any social media entity.
Moreover, such new entities also use the same underlying metrics for measuring their own self-worth. They judge themselves not according to the uniqueness in their content or the value addition done to the society but by the number of engagements on their posts. Social Proofs, perhaps, has been on a loop as a constant feedback mechanism for acknowledging the quality of a particular content. Well, again as we say, no more burden of social proof on Instagram. Go and express yourself freely!
3.) ‘Engaging Content’ doesn’t mean its ‘Good Content’
There is a misconception in our society that if a certain post garners higher likes, then it means it is a good post. Well Sorry, but that’s not the case!
There are millions of posts on Instagram every day and thousands of them garner huge numbers of likes. However, only a few of them, say a couple of hundred, are actually meaningful, or to be accurate, not crappy or shit. For instance, let’s say someone posts a meme that doesn’t even connect to reality. However, because it’s posted from an account that has millions of followers, it will automatically achieve great engagements. The nostalgic feature of our society where people tend to walk with the crowd ensures that the meaningless meme will be a hit.
The latest Instagram feature will ensure that the underlying misconception (Engaging Content = Good Content) will eventually break down. Only those with ingenuity will suffice on Instagram going forward.
4.) Better Values among Teenagers
Teenagers, those who get a high number of likes on their posts, have higher popularity in schools and colleges. While on the other hand, teens with less number of likes feels left out. Their confidence is generally low and they inherit an introvert personality. Such kids exhibit several traits which depict that they feel something is inherently wrong about them.
Various psychologists and researchers have highlighted the underlying aspect of psychology among kids and teenagers which has a vast impact on their mental conditioning. With Instagram hiding the number of likes on social posts, people will feel more secure and acceptable within themselves. Teenagers would feel more confident than ever and they would likely be more comfortable in approaching new groups and communities. Certainly, such behavioral changes would become apparent in the coming years.