Gone are the days when parents preferred their kids or aspired them to become Engineers and Doctors. Such wishes have been replaced by YouTubers and Influencers.
YouTubers and Influencers are exceedingly growing in numbers. The irony behind the fact is that these professions are not the most popular career choice because of the money. Most people aren’t aware of the financial potential that these career options can unfold. However, many people are just choosing them for the sake of being popular.
In a survey done by Awin in the United Kingdom, among 2000 parents with at least one child aged between 11 and 16 were asked about their aspiration for their kids.
From the responses received YouTubers and Influencers turned out to be one of the most aspired career choices.
For people traveling around the world and reviewing content or products, or giving instructions and life advice seems to be a very appealing way of living one’s life.
Ironically, despite such professions being hugely desired, Awin’s survey revealed that parents often didn’t know about the job responsibilities of such professions. They also had very little idea about the amount of money that can be made by being a YouTuber or an Influencer.
Carina Toledo, Awin’s influencer marketing consultant, said that “The rise in influencer marketing has been seismic, with our data showing an increase in activity and sales across the board, so it is not all that surprising that social media influencer is a genuine aspiration of many young people”.
She further added that “Whilst traditional jobs are still vital to our society, whether we like it or not there is a place in the modern world for more unconventional jobs such as influencers, YouTubers and bloggers.”
Another independent study found that 86 percent of American kids desired to become a social media influencer. Further 12 percent of kids believed they were already an influencer.
If we believe CBS, the influencers industry is tipped worth $6.5 billion as of now. They believe that the industry has a vast scope of making huge money.