Jony Ive was the symbol of the enduring culture that Steve Jobs created and now he is leaving Apple to start his new firm LoveFrom.
With nearly 30 years and countless projects, Jony Ive was associated with all the lasting work required to create a design team, process and culture at Apple.
- Ive is going to establish an independent design company called LoveFrom and Apple is said to be among its first clients.
- He has been an integral part of the company’s device designs, from 1998’s iMac to the company’s new headquarters.
- With his departure from the company, its stock got down by 1.74% after-hours trading Thursday.
- It is reported that Designers Evans Hankey, V.P. of Industrial Design, and Alan Dye, V.P. of Human Interface Design, will jointly replace Ive.
Not for the first time Ive has stepped down
He had previously stepped away from the role as design chief to work on building Apple’s futuristic new campus in Cupertino, California, known as Apple Park in 2015.
With the completion of the project, he returned to helm the industrial design team again in 2017.
Jony Ive’s bond with Apple
Ive has a long association with Apple. Current CEO Tim Cook once described him as a singular figure in the design world.
Also, his role in Apple’s revival from groundbreaking iMac to the iPhone and the unprecedented ambition of Apple Park, it is vindicated to say, Apple will take time to recover from this loss.
Apple has stated in his release that, while Ive pursues personal projects, his new company will continue to work closely and on a range of projects with Apple.