A survey done by Randstad Employer Brand Research (REBR) 2019 has ascertained that e-commerce giant Amazon India is the country’s most attractive employer brand.
“Employer branding has emerged as a crucial positioning tool for both companies seeking talent with must-have skills and candidates seeking organizations of realizing a meaningful career,” said Paul Dupuis, MD, and CEO, Randstad India.
- The REBR covered 75 percent of the global economy, with 32 participating countries and more than 200,000 respondents worldwide in their survey
- The top driver for the Indian workforce while choosing an employer are salary and employee benefits, followed by work-life balance and job security
- E-commerce giant Amazon India is the country’s most attractive employer brand.
- Microsoft India emerged as the runner-up, followed by Sony India. Others in the top 10 are Mercedes-Benz (4th), IBM (5th), Larsen & Toubro (6th), Nestlé (7th), Infosys (8th), Samsung (9th), and Dell (10th).
- With this extensive survey, it expositions the employee’s expectations while seeking jobs in brands. With salary as a major factor, the focus is also on healthy work-life balance.
The work culture in Amazon India
We will have occasions and commitments that require us to actually want to be engaged at odd hours, and even over multiple days. That is what owners does — step up and do what it takes. But by not making this our normal day, we will actually enjoy these moments” stated by Amit Agarwal, M.D of Amazon India.
Being an employee is better than being an entrepreneur, is it so?
The survey also revealed that a vast majority (55 percent) of Indians prefer to work for a large multi-national corporation, while a negligible 9 percent preferred start-ups. The preference for MNCs can be strongly attributed to job security, financial health, and career progression opportunities, which these organizations offer to their employees.
The Indian workforce prefers to work for companies operating in sectors like IT, ITeS and telecom (67 percent), retail, FMCG and e-commerce (67 percent), followed by automotive (66 percent) and BFSI (65 percent).