After acquiring British company Costa Coffee, Coca Cola is in talks to acquire majority stake in Indian brand Cafe Coffee Day.
Coke is stepping up in diversification, from aerated to non-carbonated drinks.
- T Krishnakumar, President and CEO, Coca Cola India and South West Asia, is currently in Atlanta and is involved in the Coke-CCD negotiation.
- The negotiations are in the early stage with the Bengaluru-based company, owned by V G Siddhartha.
- With this deal, Coca Cola can dominate the rapidly growing cafe business having already acquired Costa Coffee.
- CCD has 1,700 cafes in India and it competes with Starbucks and smaller chains such as Barista and Costa Coffee.
Coca Cola stepping into diversification
In the last one year, Coca Cola held discussions to acquire both health supplement drinks Complan and Horlicks, which were acquired by Zydus and Hindustan Unilever, respectively.
In 1993, Coca Cola acquired soft drink brands Thums Up, Limca and Gold Spot from Parle in India.
Coke is ready to dominate the Indian coffee market
Coke is ready to dominate the growing coffee market with its acquisition of big brands like Costa Coffee and Cafe Coffee Day.