You don’t need an expert to create a striking LinkedIn profile, just follow these 5 easy steps and you can have an account ready to convert those leads out there.
If your online presence is not optimized for discovery, you (or your business) aren’t relevant, point-blank.
Tanya Hall, CEO, Greenleaf Book Group
Headline
- Remember keywords are the key to your searchability, add those things which describe your profession, not just your company name and position.
- This is how you should write it – John Doe, CEO | Speaker | Platform Builder | Author of “LinkedIn Profile Optimization” | Expert Search Engine Consultant
Profile Photo and Cover Image
- You need to understand why Instagram and LinkedIn are two entirely different platforms, upload a professionally taken headshot here on LinkedIn.
- The cover photo should reflect your recent project, role or company’s information with a call to action.
About
- This is where you introduce yourself to the world. Try to use the space provided and describe who you are and what you do.
- This could be the digital elevator pitch you need to let the people know the ley points in your profile.
- And don’t forget to use the media spaces too, you can use your company’s website, company brochure, digital one-sheets, or other informational assets.
Current Position Experience Section
- Don’t just type in your current position, write what values and benefits you have brought to your company.
- Any project, services, and campaigns you spearheaded need a mention here.
- And again, use the media spaces properly. They can be really helpful in giving a broader picture to your readers.
Skills
- This section matters the most. It determines how much you’ll appear on the search results.
- Try to be relevant here, showcase those skills that matter the most in your current industry.
- Also, the pushpin skills option allows you to select three skills that’ll accompany your profile in search results.
- Go for the major industry skills or the title specific skills.
