Sanna Marin And Her Digital Approach To Solve COVID-19 Crisis
While the nations fight the COVID-19 battle Finland’s Prime Minister Sanna Marin has her own millennial approach to it!
Highlights! One of the youngest ‘Head of State Prime Minister Sanna Marin’ is using a millennial approach to pandemic COVID-19
- The Millennial Prime Minister
- Coronavirus Control Measures in Finland
- The Governance of Hope
On Wednesday, the government of Finland called out its ‘social media influencers’ to help spread coronavirus related information and news to its masses. The country defined social media as its one of the ‘critical operators,’ along with doctors, bus drivers and grocery store workers.
The idea indeed shows the path that their millennial Prime Minister is taking during the dreaded time of coronavirus pandemic.
Pandemic coronavirus has presented world leaders with an unprecedented challenge. All the head of states mostly boomers are responding to the pandemic as the situation demands.
Watch: European Leaders Announce COVID-19 Measures
So is the youngest among them 34-year-old Finnish PM Sanna Maria. Finland has 1313 cases of COVID-19 with a death toll of 13 people — the figure stays among the least cases in a country in Europe.
Finnish government recognises that the reach of social media influencers in their country is as strong as the news media.
“We are aware that government communication doesn’t reach everyone. Before this was possible through traditional media like television, but today especially young people get their news through social media,” Aapo Riihimäki, a communications specialist at the Finnish prime minister’s office told Guardian.
When I met @MarinSanna, the 34-yo prime minister of Finland🇫🇮, in late Jan, she told me about her ambitious goals for reducing carbon emissions— Rachel Donadio (@RachelDonadio) April 1, 2020
Now she’s won plaudits for her leadership during the #COVID19 crisis
Here’s my story for May @voguemagazine https://t.co/6ybSSwxlwj
The Millennial Prime Minister
Finland is an egalitarian, forward-thinking environmentalist society and Marin embodies it perfectly. Sanna Marina took the office last year in December when she was nominated by the Social Democratic Party to succeed Antti Rinne.
On appointment, Marin was hailed as the icon of progressive feminism.
She joined politics at the tender age of 20, Marin tells Vogue —
It was the frustration of noticing that the older generation didn’t realize how important climate change issue is.
Nobody had expected her swift rise she is a Member of Parliament since 2015 and had actively pushed the issue of climate change. Among her peers, she is known for her directness and counterpoise.
But like any millennial Marin enjoys and understand the power of social media influence. The woman needs no aide in curating her image as she does it pretty well — one look at her social media profile and you can tell.
Marin is a working mother who lives with her partner Markus Räikkönen. Their daughter Emma, 2 and Räikkönen are regularly featured on her social media profile.
One will find candid pictures of her breastfeeding to sharing delicious recipes online. She once came to aid of a person with her culinary skills who jokingly asked the government to help with a pasta recipe. “And of course, as the prime minister of Finland, I had to respond,” Marin told Vogue.
The Coronavirus Control Measures
Since the outbreak of COVID-19 in Europe Marin and her other counterparts have become crisis leaders. Europe became the epicentre of the pandemic after China.
Come mid-March Marin invoked the Emergency Powers Act — something that Finland has never done in peacetime. The act allows an infusion of public funds for health care and social welfare.
As a control measure —
She ordered the closing of its borders along with museums, schools, libraries and public gathering places.
The government have urged the restaurants to sell only take-away food last week. Since then most of the restaurants have shut the business while an official decision is still pending for parliament’s approval.
The Governance of Hope
Marin feels that the reasons for the existence of many populist and right-wing movements in Europe, is that people are frustrated and lacking hope. More so in these dreaded times.
On Monday, Marin informed the Finnish citizens —
The country will extend most of its measures to contain the coronavirus outbreak by one month until May 13.
With growing concerns of the virus communicating through the borders with Sweden and Norway that allows people to move back and forth for work freely for decades. The government announced stricter controls on Finland’s borders.
True to her rightward tendency she says —
I find that our job is to give people hope for the future. Populist parties give simple answers to complicated questions.