Billie Eilish can take a stand against the body-shaming norms in her own right but releasing the video during world tour coupled with the visuals makes one wonder if it’s a PR stunt or time for an image revamp?
American singer, songwriter, Billie Eilish, kickstarted her first world tour in Miami on Monday night. During the concert, she played a 2-minute long video addressing the Body-Shaming issue.
In the clip, the 18-year-old Grammy winner is seen slowly stripping away her clothes layer by layer, till she reveals her bra and then promptly takes a dip in a symbolic black tar-like liquid. The video shot in zoomed-in shots mostly – showing off Billie’s long slender fingers unzipping her jacket first, with a voice-over in the background, she’s seen caressing herself, seductively removing another layer of her clothing and so on…
“Some people hate what I wear, some people praise it. Some people use it to shame others; some people use it to shame me. But I feel you watching, always. And nothing I do goes unseen,” the video voice over continues.
Somehow the narrative, the visuals and message don’t sync (all the more because she is just 18.) Makes one wonder if its PR failure or time for an image revamp?
Billie Break Norms
The young singing sensation has all the right to stand her ground when it comes to take a stand against Body Shaming. Billie Eilish has given the music industry everything they want. Her debut album sold more than 2million copies. She broke the monotony of last decade’s dominant pop-mode. And not to mention a clean sweep of four major categories at the prestigious Grammy’s—song of the year, the record of the year, album of the year and best new artist. And now she is coming out with the new James Bond theme song too!
All this and more without showing a single inch of her skin, unlike, her predecessors. She has seen a lot of internet hatred and criticism for wearing baggy clothes, not showing off on the red carpet. She broke the metric by which the successful female pop stars are defined—skin show, hot-bod, glamour and all.
Think of a JLo, Beyonce, Victoria Beckham, Britney Spears, Taylor Swift—the quotient of their success and charisma is always attributed to a body part but never to their art.
While Billy can stand against the body-shaming norms in her own right. Can we wonder when she’ll stand against the vicious PR stunts of Hollywood.
The Predictable PR Failure
Many young stars like Eilish have been at this juncture before. Miley Cyrus, Britney Spears and more have succumbed to the notion of putting their point across via a PR stunt such as this.
Putting out a video, in your first show of the first world tour ever can be perceived as a powerful move or the dumbest one. This morning Billie Eilish is in the headlines like this,
Billie Eilish STRIPS Down To Bra At Concert For Powerful Message!
New Shirtless Clip of Billie Eilish Is Anything but ‘Powerful’
Billie Eilish Puts Body on Display in New Video Shown on Tour
Billie Eilish strips to her bra to make bold bodyshaming statement on start of her world tour
‘STRIPS Down To Bra’, ‘New Shirtless Clip of Billie Eilish’, ‘Puts Body on Display,’ if your statement is about body shaming then Billie darling you’ve given people all the more chances to objectify you.
You don’t need to strip to prove a point about body shaming–sticking to baggy clothes, not giving a damn, was a better stand. The PR machinery should have known better, isn’t it?
In her open letter to Miley Cyrus in 2013, singer Sinéad O’Connor had said, “Real empowerment of yourself as a woman would be to, in future, refuse to exploit your body or your sexuality in order for men to make money from you.”
Heed to the warnings, shouldn’t we? What Billie did is like, playing their game to defeat them when you know not playing their game made a better statement.
The same ‘powerful video’ could have been released anytime and would have made the same impact, given the young pop star’s stardom and popularity. Billie Eilish coupling the video with first world tour makes it a desperate attempt to dominate the headlines, showing Billie in a light that doesn’t justify her message. At all!