The DC FanDome event brought a paradigm shift in the industry, leaving competition Marvel Studios way behind.
DC FanDome has been the most successful virtual event of the year surpassing e-sports and even Comic-Con @ Home. The event’s Hall of Heroes amassed 22 million views in 24 hours across 220 countries.
On the contrary, being a Marvel fan is really frustrating right now. The studio has been pretty much silent over their future projects. The studios’ penchant for continuity and the expansion of MCU to the small screen with Disney+ shows hit Marvel’s business hard when Force Majeure hit with COVID-19.
Watch: Top 10 Most Shocking DC FanDome Reveals | Watch Mojo
The pandemic this year hit the movie market radically around the world. The conventional movie marketing route via conventions like SDCC, NYCC, E3 weren’t viable options. Both Marvel Studios and DC decided to sit out Comic-Con @ Home. The stalled movie productions coupled with ongoing theatre lockdowns around the world put studios in an awkward position to make promises to their fans. Whilst Marvel chose to stay tight lipped about the altered plans, DC took the bold step of conducting its own virtual convention.
What’s The Word From The Marvel Versus DC Battle In 2020?
DC gave a wider view of their plans to the fans — from a scarcely shot The Batman trailer to Dwayne Johnson’s walkthrough world of Black Adam. Fans got a good idea of what they are in for. Be it the new trailer for October release Wonder Woman 1984 or a snapshot of the Multiverse which will kick-start with 2022 The Flash movie, WB made a point to flaunt as many projects and artists as it could in the 24-hour long event.
Watch: DC FanDome 2020 Best Trailers | Movie Coverage
On the contrary, Marvel’s last release was May 2019, Spider-Man: Far From Home. Their next Black Widow is set for November 2020. This has been the longest that Marvel Fans have waited between two films. At this point, fans are itching for any kind of official announcement from the studio.
But while Marvel is still figuring out what it’s course ought to be, may be it can borrow a page from its rival’s book. While continuity and secrecy around the movies and shows is justified, the studio, fans say, is being a little to distant for comfort. .
The Battle For The Multiverse
During the virtual event, stacked between multiple trailers and games releases was arguably the most important panel titled ‘Multiverse 101.’ Explaining the concept of DC’s Multiverse, COO Jim Lee explained, “We have this reality, but there are alternate realities that sit side by side with us. You see this endless spectrum of characters you can create.” Meaning some characters like Wonder Woman, Shazam, Flash exist in the same universe while others like Robert Pattinson’s Batman and Joaquin Phoenix’ Joker are part of a completely different universe. Walter Hamada, President of DC Films further explained,
To acknowledge the fact that there can be one Flash on TV, one in the movies, and you don’t have to pick one or the other. They both exist in this great Multiverse. It opens doors for us in a way you couldn’t have if you had a singular universe.
DC has very smartly embraced all the existing TV and movie characters in a single canon. Fans had a taste of the epic Multiverse crossover during Crisis On Infinite Earths event. But The Flash 2022 will actually bring the whole universe together with Michael Keaton and Ben Affleck’s Batmen in tow.
Marvel Cinematic Universe announced its Multiverse in 2019 San Diego Comic-Con with Doctor Strange In The Multiverse of Madness. The March 2022 movie will introduce the concept of multiple timelines of the MCU which was foreshadowed at the end of Phase 3 Spider-Man movie. However, any explanation of their Multiverse is just a speculation as of now. Even after homecoming of iconic characters like Wolverine, X-Men, Deadpool and more, it’s still unclear whether or how they will be part of the canon.
It seems like yesterday when MCU fans cheered on their favorite superheroes and crossovers while DC fans really starved for the content they deserved. Suddenly, Wonder Woman, Batman, Superman – all are back and how! DC has something for everyone, essentially capturing a huge chunk of the market share which at the start of the year seemed like Marvel’s monopoly.