With all her star power, intelligence, beauty and hubby Nick Jonas in tow seem like, being brand Priyanka Chopra ain’t an easy affair. Yet it’s the best marketing gimmick.
It’s hard to put an adjective to Priyanka Chopra, an actor, producer, brand ambassador, model, pop star, tech-investor, Miss Universe 2000, UNICEF Goodwill Ambassador and UN Foundation Girl Up Champion… See, the entire affair adds up to one thing Brand Priyanka Chopra.
As of 2020, Priyanka Chopra ‘s net worth stands at $ 20 Million attributed to various brand endorsements, acting projects, movie production and investments. Coupled with husband Nick Jonas, the Chopra-Jonas brand is stuff power couple is made of.
Priyanka Chopra The Actor
Back in the year 2000, at the tender age of 18, Priyanka Chopra became Miss World and her career began. In the year 2002, she debuted on the big screen with Tamil film, Thamizhan but her first commercial success came with Mujhse Shadi Karogi and Aitraaz in 2004.
After some 50 movies to her credit, a national award for her acting chops, and being Bollywood’s top-paid actress she achieved the feat in course of next few years. In 2013, Chopra crossed over to Hollywood as a pop-star with her single ‘Exotic’ featuring American rapper Pitbull in the music video. One single after another she was taking baby steps in Hollywood. That year she took centerstage with help of her manager Anjul Acharia, as the sole opening music act for NFL Network‘s 2013 Thursday Night Football season.
Next came Quantico, with massive popularity, bankable acting skills and that badass attitude and again help from her manager, Anjula Acharia – Priyanka was soon approached by American Network ABC for an acting job. Reportedly, Priyanka Chopra had said no to any cliché south-Asian role. Vanity Fair quoted her, ‘So I told her, the only way I would do it is if you find me a show and a path which first will put me in the same position that I am in India.’
ABC and Chopra came to an arrangement and she starred as detective Alex Parrish in Quantico for three seasons. Since then, there’s no turning back she’s starred in some major productions like Baywatch’ and ‘Isn’t It Romantic.’ PeeCee is the highest-paid television actress worldwide with earnings of $11 million. For a movie, she charges nothing less than a $ 3 Million.
Come 2020 she is joining the cast of much-awaited Matrix 4 alongside Keanu Reeves, Carrie-Anne Moss, Yahya Abdul-Mateen II and Neil Patrick Harris. Her other projects include Robert Rodriguez’s superhero film We Can Be Heroes and Netflix’s adaptation of Aravind Adiga’s novel The White Tiger.
PeeCee The Brand Ambassador
For actors, brand promotions is another revenue stream but a crucial one. Each brand asserts its own value to the star and vice versa. Over the years Chopra has promoted Nokia, Pepsi, Lux, Appy Fizz, Rajnigandha Pearls, Assam Tourism and more – the list of brands is endless.
She is the global ambassador for Pantene and Global Citizen for GAP. She has recently bagged a global ambassador deal with Crocs Inc. Chopra reportedly charges a minimum Rs 5 crore for any endorsement. But Priyanka Chopra is the global ambassador for Pantene and a Global Citizen for GAP.
She is also the face for UNICEF’s Global Citizen Goodwill Ambassador and UN Foundation Girl Up Champion.
Priyanka Chopra Nick Jonas: A Branded Affair
Year 2018 marked Priyanka tying the knot with American pop sensation Nick Jonas – The Cut had called her a Global Scam Star citing her love for Nick is nothing but an attempt to gain a stronger foothold in Hollywood. The argument couldn’t hold its ground and the publication had to take it down.
But one argument that substantiates is the branded affair the couple had. It all started with Ralph Lauren dressing both Nick and Priyanka for the 2017 MET Gala. Nick Jonas shutting down Tiffany’s & Co to find that perfect ring to propose. Having a Breakfast at Tiffany’s inspired bridal shower at Blue Box Cafe, on the fourth floor of Tiffany & Co’s flagship on Fifth Avenue.
Ralph Lauren further went on to design Chopra’s white wedding outfit with a 75 feet long trail. Her Hindu ceremony outfit was designed by none other than Sabyasachi, King of bridal wear in India. The jewellery she wore was Chopard’s Haute Joaillerie Collection and Sabyasachi Heritage Jewellery – duly returned post the ceremonies.
The wedding itself got much hype with Peoples magazine bagging rights to exclusively releasing photographs headlining the magazine, Our Wedding Album. American Vogue came next with the cover titled When Priyanka Met Nick: A Love Story.
And that wasn’t it next came hi-profile invitations to the power couple for Anna Wintour’s MET Gala (Which simply means you’ve arrived, go ask Kim Kardashian about it), Cannes Film Festival and more – all in Priyanka’s kitty thanks to hubby Nick Jonas. And each appearance comes with its own set of endorsements of who you wear and how.
PeeCee the Producer
In 2015, Chopra ventured into film production along with her mother Dr Madhu Chopra with Purple Pebble Pictures. The idea behind the production is to promote small budget regional films and to bring out fresh talent.
The production house is based out of Mumbai and LA. The company’s last offering marked Chopra’s so-called comeback movie The Sky is Pink which was not only a hit on Indian big screens but also garnered critical acclaim at various film festivals. The company has already bagged two National Awards for Adinath Kothare’s Paani and Rajesh Mapuskar’s Ventilator.
Now, the production house has set its eyes on Hollywood productions too one of the major projects in the pipeline is Universal Picture’s wedding comedy that Priyanka Chopra is working on with Mindy Kaling and Dan Goor.
Angel Priyanka – The Investor
Chopra has invested in a tech coding company called Holberton School of Software Engineering. It aims to reduce students debts and allows them to learn tuition-free until they start earning. Another investment that Chopra made is women-oriented, online dating app Bumble. She is the brand ambassador for it and has aggressively promoted various sub-products that the brand holds like Bumble Biz, Bumble BFF and more.
With an aim to provide health and education aid to underprivileged children she also founded The Priyanka Chopra Foundation for Health and Education.
With all her star power, intelligence, beauty and hubby Nick Jonas in her tow seems like, being brand Priyanka Chopra ain’t an easy affair yet it’s the best marketing gimmick.