Is Basement Biden Shooting Trump Or Killing His Own Campaign?
77-year-old Joe Biden has spent half a century traveling across the US, hugging and backslapping supporters. In the biggest 2020 US elections of his life, he’s more or less a YouTuber in a basement. The presumptive Democratic nominee, Joe Biden, is trying to adapt to restraints imposed by the COVID-19 pandemic. And at the same time, Uncle Joe is trying his best to learn the nuances of social media and digital campaigning.
Highlights! Joe Biden’s boring podcasts from the basement won’t stand a chance against showman Donald Trump
- Five decades of shaking hands across the country
- How Joe Biden is adapting to the new digital domain
- The difference between Biden and Trump campaigns that polls fail to see
- A dance with the devil for Uncle Joe
So, flying around the country, holding rallies and shaking hands with supporters are virtually out of question with the outbreak of coronavirus, Hence, the campaign for the 2020 US Presidential elections has gone completely digital.
With social distancing set to shape the US Presidential election for the first time, both Trump and Biden are concentrating solely on digital campaigns. Consequently, 77-year-old Biden, who has spent nearly half a century traveling across the US, hugging and backslapping his supporters, is now struggling, having to make do with boring podcasts from his home’s basement.
Biden has also openly admitted that he is used to being in a TV studio or speaking in front of thousands of people. But now the Biden is boring the audience from the basement like the thousands of YouTubers around.
Joe Biden from the Basement
Though Biden might not be as internet savvy as Bernie Sanders or Elizabeth Warren, he is still trying his best to adapt to the situation. A Time report says that the former Vice President has converted his basement into a cozy video studio where he spends hours conversing with local TV stations and also live-streaming town halls with young organizers and front line workers fighting COVID-19.
Biden is also using other social media platforms like Facebook and Twitter to connect with distressed Americans – virtual campaign fundraisers, live-streamed speeches, remote TV interviews, and Facebook videos.
So far, according to Time, Joe Biden has done four episodes of his podcast with politicians like Michigan Governor Gretchen Whitmer to Rev. Dr. William J. Barber II. Biden managed 7.8 million video views between April 4 and April 11.
But then, his rival is one of America’s greatest showman.
Biden Has Work To Do
Joe Biden may have upped his digital game, but his campaign is far behind that of Trump’s. Biden faces stiff competition from his rival President Donald Trump and New York governor Andrew Cuomo, whose speeches are getting more attention during the pandemic.
When it comes to digital campaigns, Biden is at a disadvantage. While Trump triumphs across channels with the mini-rallies that he calls his daily press briefings. So, Biden’s live streams are nowhere near in terms of potential reach. Moreover, critics consider Biden’s podcasts from the basement boring for the young voters, which ironically was one of Bernie Sanders’ strengths.
In fact, what Biden needs to do is understand the pulse of his audience. Teddy Goff, digital director for Barack Obama’s 2012 reelection campaign, tells NPR that though the coming weeks are challenging, it is also a great opportunity to make your presence felt. Everyone in America is sitting in front of their device all day. So, the only challenge is to find the right way to reach voters.
Dancing with the Devil
If we say that Donald Trump has an advantage over Biden, its an understatement. POTUS is everywhere. Every day, Trump is seen across millions of screens during the prime time viewership period. When not in briefings, he is busy tweeting incessantly to his 75 million Twitter followers. If not bragging about his efforts, he is busy bashing the media or also other politicians to grab the eyeballs.
Saying that Donald Trump has an advantage over Joe Biden is an understatement.
Obama Administration’s Former White House Communications Director Jen Psak told ABC News that Trump has politicized what should be a forum for giving reliable information to the public in the time of crisis. She also said that if Trump was genuinely concerned about the public, he should have step aside and let the health officials do the daily briefing. However, he is using it as, “daily reality show often filled with dangerously inaccurate information.”
Despite criticism, Trump’s hyper nationalistic approach to the coronavirus outbreak, which coincides now with his re-election campaign, is working for people. Moreover, the fact that people left their homes to protest the instant he called on three states to be liberated speaks volumes about the type of advantage Trump has over Biden in the 2020 presidential campaign.
So while Donald Trump continues to defend America in his own way, right or wrong, Joe Biden is just shooting blanks from his basement… Or maybe they aren’t blanks. Well, then he’s shooting himself in the foot.