Don’t overload the text with too many professional terms. Already in the first paragraph, it should be clear whether it makes sense to read to the end, or should spend time on something more exciting. Whoever your target audience is, no one likes to read boring texts.
With regard to ranking, gone are the days when priority was given to meaningless or unimportant jumble of words and correctly spaced keywords. Today, to promote the site on the web, you need quality and relevant content.
If the text does not help solve a particular problem, why read it? It should be understood that initially the problem should be clearly formulated, and then spelled out the possible ways of solving it. In your text, there should be maximum information on the subject, a minimum of unnecessary thoughts.
The content must match the title. Conventionally, if the title says: “How to choose online bookmakers“, then you shouldn’t tell the story of origins of betting, or list the types of bookies, as these are different requests. Blank and formulaic phrases greatly degrade the quality of the text and make it difficult to find online.
Anyone interested in your article should quickly get a clear answer to their question. Suppose a reader urgently needs to transfer a dictaphone recording from a phone to a computer. Accordingly, opening your article he hopes to see a step-by-step instruction to quickly solve his problem, but instead he is told for several paragraphs that it is quite difficult to do. Do you think he will continue reading? More likely he’ll close the page and go back to his search.
There should be no unnecessary SEO inclusions, so as not to fall under search engine filters. These filters downgrade texts overpopulated with key words.
To promote the site, it should be deduced by the given queries in the top of the leading search engines. And for this, you need to remember about SEO. It would be easy, but experts in pursuit of first place in the habit of supersaturating the texts with keywords, so that they have become totally unreadable. Unnatural occurrences in this form are not used in normal speech.
If the text is written for a commercial site, then veiled calls to action, information about prices, simple and clear instructions about where to call / write, who to contact and how quickly you can get a product or service are appropriate. It should spell out how a person will solve their problem and how this company/store/service is better or different from the competition. Besides, it’s important for information sites to have good design, beautiful blocks highlighting the main idea and emphasis, full disclosure of the topic, but there should be no off-topic information.
When it’s impossible to fit all the information on the topic in one article, write related articles. This division into semantic blocks is useful both for a better perception of readers, and for the recognition of texts by search robots.
For SEO, there should be a distinction between articles on related topics and several texts on the same topic for different key queries. For example, information about self-adhesive labels, where you can buy them and their prices is more logically placed in one article, and the history of their creation and description of the instructions – in another.
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