Dreamers, Achievers, Indian Electric Vehicle Visionaries — Rashi Agarwal and Akash Gupta’s Zypp Story
Entrepreneur couple Rashi Agarwal and Akash Gupta forayed into the Electric Vehicles market with Zypp in India with a dream of a cleaner, greener world!
Isn’t that last mile from the metro to home the toughest? You want to reach ASAP, end the day, just be but before that find an auto or cab and pay a heavy price. For many millennial, this is an everyday jam—literally and figuratively.
The Zypp Dream
A solution-based approach is what inspired Rashi Agrawal and Akash Gupta, to start Zypp – an e-Scooter rental app. “We are looking at the millennial customer who doesn’t care about a cab or a rickshaw but just wants to cover that last mile in an affordable way,” Rashi tells while taking us through the corridors of the co-working space in Gurgaon from where the Zypp team operates.
WATCH DKODING’s exclusive conversation with Zypp co-founders Rashi Agarwal and Akash Gupta here —
Delhi NCR is battling long the environmental impact of pollution and the health problems it brings along. The centre along with the Delhi government are working towards more sustainable and eco-friendly solutions. Delhi’s Aam Aadmi Govt’s odd-even scheme, the introduction of electric vehicle policy, the development of infrastructure and many more steps make up a concerted push in a direction to keep the city green and clean.
Around the globe, governments are working to combat climate change. The proliferation of electric vehicles is the most sustainable solution to be found. In India, the electric vehicle market is predicted to grow at 43.13 per cent CAGR by 2030. Furthermore, vehicle charging infrastructure installation is projected to grow at a CAGR of 42.38%, according to an EV market analysis done by BIS Research.
The opportunity to touch millions of lives with a last-mile EV solution seemed big enough to us to go for the gig — Akash Gupta tells us.
The Zypp Journey
Before establishing a start-up, Akash Gupta was heading the marketing team at one of India’s fastest-growing startups and Rashi was a fashion entrepreneur. Now, Rashi and Akash, a couple are business partners too. They started with app-based e-bikes branded as Mobycy. Rashi says, “We have done a lot of transitions starting with cycles branded Mobycy then we felt that a lot needs to be done. So we transitioned from cycles to electric vehicles branded Zypp.”
Zypp is an app-based e-bike rental service that any rider can use for their last-mile travel. “When we first introduced EVs, we wanted to bring a zing to the brand and the product. So if you are at the metro station and need to go another 3 km, just Zypp it.”
Zypp has custom scooter designs based on utilities like a bike taxi, delivery bike, riding scooters and more. Three Indian OEMs manufacture these bikes, Akash tells — “We believe in the Make in India concept. Hence the Indian OEMs. Also, they ensure our products are well-tested for Indian roads.”
The company has managed to design various forms of the product, now widely used in the NCR region for last-mile travel and other app-based delivery businesses like Swiggy, Zomato, Big Basket and more. “Our focus is to help these businesses have a better conversion rate while we bring a change to the ecosystem,” Rashi explains.
India is the largest consumer of two-wheelers around the globe but the infrastructure needed to support electric vehicles on road has still a lot lacking.
According to the BIS report In India —
Vehicle charging infrastructure installation is projected to grow at a CAGR of 42.38%.
The electric vehicle battery market is expected to grow at a whopping CAGR of 60.15%. The government is taking the necessary steps for development.
Opportunities and Challenges
Rashi explains, “Infra is not only about roads but providing facilities to run it a long way. We are making our efforts to create a feasible environment by putting in battery stations among another thing.” Akash adds, “One thing is very clear that the government’s intent is to make a move to more EVs in India. They are willing to design and customise policies. Somebody just needs to show them that it’s happening. So we put in our efforts to standardize the batteries, setting up battery stations and customizing the EV for Indian roads also ensuring people are riding them.”
Globally the electric vehicle market is on an all-time high. 50 per cent of the world’s EV sales are concentrated in 25 cities known as EV Capitals of the world. China, Europe, the US and Australia have booming markets in the EV sector.
The electric vehicles market is showing signs of substantial growth. Currently, even when the oil prices are tumbling, the electric vehicle market seems stable. While globally Tesla, Volkswagen, and Toyota are the market leaders, Indian start-ups are not far behind.Deepak Kaistha | CEO & Founder DKODING Media
He further adds — Right infrastructure support and constant innovation will help the EV businesses grow and in return create a clean and green tomorrow.
The Road Ahead
Rashi and Akash, both dreamers and executioners envision such a society and tirelessly work towards it. Akash Gupta tells —
It looks like a race from outside but it’s actually a journey that you have to consume yourself into…
He further adds —
There are no Sunday’s or good nights. You’re always dreaming or struggling with a challenge and that’s what a startup is. Rashi concludes, “You have to keep on going, maybe smaller steps but just keep on going and in time you shall achieve the dream.”
Akash Gupta re-affirms —
By 2025 if we can shift 50 per cent of the fleet to electric we feel there will be a lot less pollution and better lifestyles around.
The pace at which Zypp is working looks like, Rashi and Akash’s persistence to bring a change in the existing ecosystem of the Indian electric vehicle market while helping the millennial, will surely leave a strong footprint in global markets.