Global cosmetic products market was valued at around USD 532 freaking billion in 2017 and there is obviously a reason why: Stupid us falling for their lies every time.
Nothing is as good as it might sound. Beauty is subjective and varies from person to person and that’s the only truth you need to live by.
And as much as we would like to believe that there are people out there who genuinely care for our self-care need, we know that money rules them all and at the end of the, all these beauty industries run where the money cha-chings.
In the name of shoddy marketing and generating consumerism, we have heard new products taking birth every single day. Those days aren’t far behind when there will be a special extra caring cream for your knuckles, knee caps and one for your ear lobes (The horror).
There are many lies fed to us by the beauty industry and some of them will leave you in a perplexed state of mind because chances are you fell for them too.
● More expensive- More benefits
Those price tags must have raised your eyebrow once in your life unless you are the next heir of Genevia. The flimsy tags of platinum and gold flakes infused products which do absolutely nothing. You know better than this. Trying genuine products that aren’t all about the fancy wrapping is what’s going to keep your wallet afloat for days post your salary day.
● 4 out of 5 dermatologists approve
Yeah as if!! These Dermatologists have hefty amounts of checks in their stockpile because of all the head-turning they do for these mega companies. The kinds of allergies and side effects certain products pose a threat of aren’t even a concern for such companies. You better consult that 5th dermatologists and ash for his/her opinion.
● Different products for different genders
So the shampoo which comes for men packed in all black is super macho and the one coming for women in glossy pink or subtle colours are different you say? Nazis were told better lies in World War 2. Although it’s true that for certain products for nether regions and the ones which go inside your body should be segregated. But skin and dead cells of all genders do not vary much. So drop the bull and don’t box yourself into some propaganda.
● All in one products
Did someone say Sarvgun Sampan? You know these are too good to be true and will probably leave a trail of pimples and patchy skin behind. Nobody is perfect and surely not a shampoo, shower gel and face wash combo. We get you are lazy and would want to get things in washroom get over soon, but trust us this would probably end up with you visiting that 5th dermatologist.
● Our studies reveal
This can probably be understood better with an example of mothers. You know no matter how much you are scolded and tsk-tsked by your mother at home, at a family event this lady turns into a complimenting machine that just can’t stop talking about your fake accomplishments. So these “studies” does exactly the same. They just hype the shit out of nothing.
● Organic and natural products are better.
Prakriti ka sparsh is not going to magically work on your acne prone skin until you make changes in your diet and lifestyle (Word). As opposed to the view that chemical infused products are the evils in the realm of beauty and care. Not true. This is how psychological warfare starts.
● Anti-aging creams
Hmm… If only evil queen from Snow White was aware of it. This is the biggest lie ever told in the history of humans. All that your skin need is a good moisturiser and a good diet. No need to spend gazillions on a product that basically does the same but comes in little precious drops packed in superficial dramatic boxes for that oomph.
● The hi-fi beauty kit
This is a myth that more make up tools you have, more professional your look will be. You don’t need to pay a hefty amount on your choice of weapon. Just basic kit for the major part of your face is enough for a person. Unless you are the next Picasso and have high aspirations in the field of face painting.
● The myth of hypo-allergenic
This is probably one of the most annoying and baseless myths. ‘Hypoallergenic’ basically means it’s just very less likely to cause allergic reactions, and it’s REALLY not worth it. ‘Hypoallergenic’ is just a cheap marketing ploy. Try not falling for it in the name of sensitive skin.
● Famous brands are better
The effectiveness of a beauty product is determined entirely by its chemical composition. Neither the brand, the shop that sells it, nor its price have any effect whatsoever on its usefulness. What you really need to focus on is the chemical composition and see that you are not prone to them.
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