A fashion powerhouse, a beauty mogul, and a magical voice leading millions into a frenzy, Rihanna is a legendary persona who has reached an apogee of success and still manages to push the canvas to outstanding heights and epochs.
One of the luminous beacons of the pop culture worldwide, she is known to play by her own rules – including when it comes to fashion and beauty. A superhot nova who has been turning heads in the fashion industry for years now has caught the DKODING’s spotlight this week.
A childhood in Barbodas was stormy beginning in all respect but never losing her spirit, Rihanna remained undeterred in the face of struggles. Surrounded by poverty, social discrimination, abuse, drugs, and health issues she had it tough in her early years. When everything seemed bleak and dark, her sole passion for singing and music rescued her and paved a new path in her life. Not held down by her shortcomings, she wrote her own destiny and winning Grammy awards nine times, holding 13 American Music Awards along with 12 Billboard Music Awards is a testimony of her unlimited and boundless talent.
“I signed her in one day; it took me two minutes to see she was a star.” Jay-Z
Her trajectory didn’t just end with ruling the music world; it went to conquer the fashion and beauty industry where she redefined the limits of eminence for herself.
Her escapades into the fashion universe were guided by her inherent instinct of the inextricable link between popular music and the raving fashion.
Her growing reputation as a style maven gave space to her business ventures: The Reb’l Fleur fragrance and her first fashion line, Rihanna Designs, a partnership with Emporio Armani Underwear and Armani Jeans. This proved to be a flagstone for the singer to be titled as a celebrated fashion mogul.
The biggest break for Rihanna in fashion was a high profile venture with PUMA as a creative director. The move received admirable praise from Vogue magazine and the fashion world putting her in the minds of high fashion enthusiasts.
“Fashion has always been my defense mechanism”- Rihanna
But the crowning achievement for her was the revolution she started in the beauty industry popularly called as ‘The Fenty effect’ after her personal-care brand Fenty Beauty focused on ‘People of Colour’.
Cultivating the power of fashion to shape the perception of society she gave voice to diversity and inclusivity.
Rihanna has become a fashion legend and this fact got set in stone in 2014 when the Council of Fashion Designers of America honoured her with ‘Fashion Icon Award’ and ever since the queen is holding the reins to the path of success tight.
With the much-awaited collaboration with Moët Hennessy Louis Vuitton LVMH (the parent company of Dior, Givenchy, and Fendi) Rihanna is bound to bring a turning point in both fashion and fame. The queen of sass and style is part of a historical move where luxurious brands are upgrading from an elite group of critics for their marketing and moving on to the social platforms to beguile the younger generation.
The Wall Street Journal notes this collaboration “to shows how radically the power of social media has changed high-end fashion.”
Becoming the first female designer of color at the largest luxury conglomerate in the world will be a cherry on the top of Rihanna’s five-tiered stacked platinum cake.
“I know where I’m at. I’m brand-new. I’m learning still and growing. I love to create. I love the process.” – RIHANNA | Singer and designer
After her ‘Savage x Fenty’ spring 2019 lingerie show Rihanna’s strategy seemed clear: She plans to broaden the fashion community while also shunning the stereotypes.
One of the world’s best-selling music artists, with over 250 million records sold worldwide, there is no stopping this star to ‘shine bright like a diamond’.
The upcoming album of our favourite bad gal is in making. The star is seen back in the studio and gearing up to release a collection of tracks that will probably make us chime with “Please don’t stop the music”.
Today, Rihanna is 31 and seems to have it all but from the looks of it, she’s just getting started. Already a philanthropist, fashion icon and actor, she has overcome seemingly insurmountable odds to become one of the most powerful celebrities in the world.
“It’s only up from here, no downward spiral”.-Rihanna
You might like these