Customized beauty was one of the main trends in 2018 and still is in 2019. We believe this trend is here to stay. In an era of the emphasis on an individual’s choices, the idea of ‘one size fits all’ is becoming obsolete.
Makeup today is fast and quick. You just enter “Sephora” and you have many options at your disposal. Furthermore, the Internet has made it even faster, at a click of the button you have purchased a product.
This is totally different from the ’50s, where makeup was a matter of science and personal choices. Women used to go to a beauty shop and have their custom shades blended according to their skin. Similarly, “Maître Profumière” used to personally blend the perfect scent for the lady who could afford. Sounds the way it should be, right?
Beauty is a science and with today’s technology; customized beauty trend is taking off again.
First, you take a swift quiz and let Hair Experts know your hair. And boom! They will deliver the products personalized for your own hair (type, texture, etc). The brand Function of Beauty’s pastel bottles is floating around everywhere on Instagram.
One must take a very comprehensive quiz on their hair and the product arrives at your doorstep. Due to its being cruelty-free, vegan and paraben-free, the brand has received a lot of positive reviews on the internet.
Due to the customized beauty trend, the next and smart generation of glossy hair is already attaining more followers.
The entirely new way of shopping for makeup is on the rise! Giella Custom Blend Cosmetic makes custom-crafted makeup. They let you choose everything, from the colour to the finish.
In addition, they create shades of a discontinued product that you might have one piece left off. Lipstick, foundation, concealer, nail paint they personalize all the beauty products.
Finding a foundation shade is difficult, even if the shade range is vast. Lancôme offers Le Teint Particulier is a custom blend foundation. A beauty expert scans your skin, you select your desired coverage level and finish. Finally, the foundation is mixed right in front of you. Also, there are 8000 shades to choose from. Above all, the bottle can be easily refilled.
Similarly, Kevin Aucoin offers a service with their Sensual Skin Enhancer. They mix and customize the foundation in front of you. They then put it in the record so you will always have the original, freshly made foundation shade ready.
Clinique is a great example of a customized beauty service that they are providing their customers. Clinique iD has 15 combinations to hydrate + treat. First, you choose a hydrating base and then the cartridge to go with it. As a result, the moisturizer will suit your own, individual skin type.
Likewise, Kiehl’s is offering the same service of personal blended facial concentrate. The evaluation is done by the skincare experts to determine the requirements and needs for the most balanced skincare possible.
The Experimental Perfume Club Lab offers one-on-one service to create a fragrance that is perfect for you. This multi-sensory experience is available in the heart of London. Your personality and your skin are considered when the experts are blending the perfume for you.
What Is Driving The Trend?
Personalized Beauty Summit has drawn 4 major trends. Pushing the industry to tailor the products and services according to the needs of the consumers.
1. Personalized Experiences
The ‘one size fits all’ approach is seeing an increased shift from the customers. Hence, individuals are seeking products and services tailored to their own needs. To deliver the experience, things like smart packaging and artificial intelligence are being used.
2. Ecommerce And Beyond
Even more millennial consumers are demanding immediate information and convenience. The D2C business models and digital channels are proving to be the ideal platform for customization. AI is using self-learning algorithms and computer vision to guide the customers and drive eCommerce engagement in beauty.
3. Scientific Advancements
Beauty products tailored for your skin type is becoming increasingly popular. Therefore, people are understanding the needs of their skin with growing awareness. For the formulation of skincare DNA, lifestyle, and different environments are the factors that are taken into consideration.
4. Technological Advancements
Smart diagnostic devices enable us to collect large scale data and analyze individual consumer metrics. For instance, FitSkin measures the size and appearance of pores, fine lines, wrinkles and hydration levels. They use a device that attaches to the phone’s camera.
Customized Beauty Trend: In The Next Few Years
The upcoming innovations in the sphere of customized beauty are sure to satiate the desires of your inner control freak.
Skincare At A Genetic Level
If a saliva sample can trace back your ancestry, we will surely be able to predict the ageing of your skin. Also, how to prevent it. Understanding the skin at a genetic level will help you slow down the breakdown of collagen. Hence, reducing the wrinkles and sagging.
Genetic analysis can also tell you what kind of foods you should eat to get radiant skin. Companies, like HomeDNA and Skintelli, have already started suggesting pre-existing skin-care ingredients and products for users based on DNA testing.
Skin Analysis At The Beauty Store
Experts predict that beauty stores will have the same skin-analysis machines presently found only in labs and doctors’ offices. As a result, products will be targeted for your skin, based on the machine measurements. Maybe even mix the formula right there in front of you. After trying the new routine for a few weeks, you can go back to check the results.
Print Your Makeup At Home
3D printing is used everywhere, so why not makeup? Furthermore, printing your own makeup at home will decrease a lot of wastage. Also, the pollution that comes with packaging and shipping.
This personalization can take your beauty game on the next level. Due to 3D printing, you will be able to choose the ingredients, shades for colour cosmetics and much more. The possibilities are endless.