Ryan Reynolds isn’t simply a Hollywood movie star, as you can see. He creates some pretty excellent marketing stuff when he isn’t busy banging out hit films. Keep reading to know more.
‘Free Guy’, one of the most anticipated original films of 2020, has received praise for its innovative and engaging marketing campaign. ‘Free Guy’ is an action-comedy about a bank teller who realises he is a minor character in the soon-to-be-defunct open-world video game Free City. Shawn Levy (‘Stranger Things‘, ‘Night at the Museum‘) directed the picture, which was written by Matt Lieberman and Zak Penn. Ryan Reynolds stars in the picture, with Jodie Comer, Joe Keery, Lil Rel Howery, and Taika Waititi playing supporting roles.
- Ryan Reynolds to save the game
- Ryan Reynolds, the savvy marketer
RYAN REYNOLDS TO SAVE THE GAME
After repeated delays due to COVID-19, ‘Free Guy’ is one of the first films to continue production at 20th Century Studios following the Disney-Fox merger. Its marketing effort has capitalised on Reynolds’ irreverence, releasing segments such as a Korg/Deadpool reaction video and a film revealing a big secondary character performed by Reynolds.
Reynolds uploaded a new ‘Free Guy’ clip now that the film is in theatres. In the video, Shawn Levy, Joe Keery, and Lil Rel Howery describe their personas, with Reynolds assuming that ‘Free Guy’ is a genuine story. He claims he even let the “real-life” Guy live with him in preparation for the job.
RYAN REYNOLDS, THE SAVY MARKETER
Reynolds is the star and producer of ‘Free Guy’, and his company, Maximum Effort Marketing, of which he is the chief creative officer, is in charge of the marketing campaign. ‘Free Guy’s’ marketing, like that of the ‘Deadpool’ franchise, ‘Detective Pikachu’, and ‘Aviation Gin’, is dripping with Reynolds’ wit. Reynolds offered Disney a short film that would play in front of ‘Free Guy’, in addition to becoming cartoonishly muscular and formally entering the Marvel Cinematic Universe. Unfortunately, for Wade Wilson, the Mouse House was opposed to his admiration for the hunter who murdered Bambi’s mother.
Reynolds collaborated closely with Disney advertising head Asad Ayaz, who oversaw the film’s extensive marketing campaign, as well as director Shawn Levy and George Dewey, a veteran marketer who is now Reynolds’ producing partner at Maximum Effort.
In order to set a wide range of tones that would complement the news cycle at the time, Reynolds shot roughly 75 pieces of selling content material for ‘Free Guy’, compared to the usual 10 to 15 for a lead actor. “I feel folks would presume that to be kinda irritating, however, I like advertising”, Reynolds says. “It’s extra alternative for storytelling, extra alternative to play with tradition and mess with expectation.”
What’re your thoughts on the film? Did it meet your expectations? Let us know in the comments down below.