Makers of Mexican beer condemns misinformation about Corona beer coronavirus connect
Amidst the havoc created by coronavirus (COVD-19) on industries and people, Corona Beer stands out as an unlikely casualty. Customers and media are making an unlikely connection between the Corona Beer and Coronavirus
For the past couple of days, various reports have been emerging for a spike in Google searches related to “corona beer virus” and “beer coronavirus”; drops in profit of Corona beer. Not just that but the brand is also being trolled on various social media websites by people who are assuming a Corona beer coronavirus connect.
The Corona Beer And Coronavirus Connect
Recently, market Research company YouGov has come out with a survey that sampled 375 people about their intent to buy the brand that’s termed as the Buzz Score. The last such survey was done in January 2020 since then Corona has slipped from a score of 75 to 51. The survey states, “YouGov data also shows purchase Intent for the brand is at the lowest it’s been in two years, though the summer-y beverage which is closely associated with beach holidays does see substantial seasonal fluctuation.”
Another survey conducted by 5W Public Relations which surveyed 737 American beer drinkers for their thoughts about Corona beer. The survey finds 38 per cent people would not buy Corona under any circumstances now; 14 per cent affirming to usually drinking Corona; 16 per cent admitting they are confused about the relation between coronavirus and Corona beer.
The Beer and Virus Disconnect
Now, Constellation Brands, the parent company of Corona beer, has finally come up with a statement. The company condemned the misinformation circulating on traditional and social media about the Corona beer and coronavirus connect. Stating that the company has not seen any impact on their customers, facilities and operation, President & CEO, Bill Newlands said, “It’s extremely unfortunate that recent misinformation about the impact of this virus on our business has been circulating in traditional and social media without further investigation or validation. These claims simply do not reflect our business performance and consumer sentiment, which includes feedback from our distributor and retailer partners across the country.”