American Television works on a tight schedule, like clockwork, for always getting it’s audience new content. But the extraordinary circumstances, as a result of Coronavirus, have hit the industry like a wrecking ball. Here’s how they’re coping.
When the world came to a halt owing to the Corona pandemic, no industry was left untouched. The entertainment industry suffered in particular. Movie theatres, clubs, concerts, music festivals, and all film and TV productions shut down.
And, while watching television can be done in isolation, making shows for television does require the gathering of people. To prevent the spread of coronavirus, all the sets for film and television have closed down, all over the world, causing an unprecedented change in how the television business operates.
- The Television That Did Not Exist
- The American Solution For television
- Television Networks Represent Brand and Customer
So, will the television world never be the same again?
The Television That Did Not Exist
In a world where writer’s room has shifted to zoom calls sessions, productions have stalled, and television channels are heavily relying on re-runs, it is safe to assume that the television industry has entered some unchartered territory.
As fall approaches, the American Television prepares itself for a slew of new shows and new seasons. But, so far, the never-stopping Hollywood industry that hides quietly on a hill, supposedly unhinged by anything that goes on in the real world, has fallen at the mercy of mother nature just like the regular people.
The American television schedule is strict, like a clockwork, a very polished business industry which leaves little to no grey area for a pandemic that has put the world to a halt. That being said, networks like Fox, CBS, NBC, and others have been scratching their brains looking for a solution. And it seems like they might have found one.
The American Solution For television
For major broadcast networks, there are very few ways in which the memory of their existence can be ingrained in their customers’ mind. In the world of streaming, broadcast networks have found their coping mechanism.
Re-runs of shows that were once a hit on the network, streaming content from other countries or shows that had already found an audience before in the online streaming world. Even though these practices were prevalent earlier as well, Primetime Television re-runs in the 21st Century remains a first.
Fox was the first broadcast channel to announce that it would now be streaming Spectrum Original ‘L.A.’s Finest’, starring Jessica Alba and Gabrielle Union. Clearly planning their own schedule, not long afterwards, CW announced that it had acquired four series from the DC Universe, CBS All Access, and other international markets that included: ‘Swamp Thing’, ‘Tell Me A Story’, ‘Coroner’ and ‘Dead Pixels’.
Television Networks Represent Brand and Customer
There are ions and ions of content out in the world to consume, and one single person could not finish it in one lifetime even if they tried. Which means that the act of choosing what goes on your channel is not as simple as a money and copyrights transaction.
The first and the foremost thing that any broadcast channel does is to evaluate what your channel represents as a brand. For example- a channel like NBC, famous for classics like ‘The Office’, ‘Saturday Night Live’, ‘Law and Order’, or ‘This Is Us’, ‘Brooklyn Nine-Nine’, in the more recent times, cannot start streaming heavy thriller content.
With shows like ‘Empire’, ‘Firefly’, ‘Prison Break’ perhaps the drama-thriller genre would thrive more on a channel like Fox where it would fit the brand more than at NBC.
So, the next few months and well into fall, the American television will, for the first time, see a major pivot in how the channels have worked till now. And as they stumble through a mix of scripted, unscripted, animated shows, American television will make their way again into the homes of American Families.
So, what is it going to be? The good old streaming devices or broadcast channels? Let us know in the comments section below!